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5th Nov 2018 Posted in: News Comments Off

Thanks to the rise of living room streaming of premium content, marketers enjoy high completion rates on their 30-second ad breaks.
The post The 30-Second Ad Makes a Comeback, Now 55% of All Video Ad Views appeared first on Onlinevideo.net – Online Vi…

1st Oct 2018 Posted in: News Comments Off

With extensions, viewers can take action from a YouTube video page. New extensions support movie booking and app downloading.
The post YouTube Offers More Ad Extensions and Improves Brand Lift Measure appeared first on Onlinevideo.net – Online Video …

31st May 2018 Posted in: News Comments Off

The latest quarterly report from Extreme Reach sees CTR, video completion rates, and viewability rates all moving in the right direction.
The post CTR for Video Ads on the Upswing, But Still Down for the Year appeared first on Onlinevideo.net – Online…

30th Oct 2017 Posted in: News Comments Off

The latest benchmark report from Extreme Reach sees marketers moving to mobile, completion rates up slightly, and click-through rates dropping like a rock.
The post Click-Through Rates Are Down Across the Board for Video Ads appeared first on Onlinevi…

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