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30th Aug 2018 Posted in: News Comments Off

Moving outside of New York City for the first time, NewFronts West will invest a new creative energy to the union of brands and publishers.
The post NewFronts West to Include Los Angeles Times, Ellen Digital, More appeared first on Onlinevideo.net – O…

23rd Jul 2018 Posted in: News Comments Off

TV is no longer the best way to reach all viewers. Agencies cast their votes with ever-increasing ad budgets for original digital video.
The post Original Digital Video Ad Budgets Show a 68% Increase: IAB appeared first on Onlinevideo.net – Online Vi…

5th Dec 2017 Posted in: News Comments Off

But can it do it? 2017 has been one crisis after another for the net’s largest video destination. Will an army of mods do the trick?
The post 10,000 Mods: YouTube Tries Even Harder to Satisfy Advertisers appeared first on Onlinevideo.net – Online Vide…

18th Aug 2017 Posted in: News Comments Off

TV ad budgets are proving to a major incentive for these two digital powerhouses. Apple and Facebook want their piece of the pie, but first they need to create original shows that millennials can’t stop watching.
The post Apple and Facebook Create Str…

15th Aug 2017 Posted in: News Comments Off
It's a Big Deal: Nielsen Counts YouTube, Facebook, Hulu Views

As multiplatform viewing has surged forward, reliable metrics have struggled to keep up. But a change at Nielsen means big gains for publishers and advertisers, alike.

The post It’s a Big Deal: Nielsen Counts YouTube, Facebook, Hulu Views appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

25th Jul 2017 Posted in: News Comments Off

There’s a place for straight product pitches and there’s a place for journalistic videos that explore important issues while highlighting stories of real consumers.
The post How to Incorporate Brand Journalism in an Online Video Strategy appeared firs…

17th Aug 2016 Posted in: News Comments Off
It's Long Overdue: Pinterest + Brand Video = True Love (at Last)

Pinterest’s Promoted Videos offering puts brand-sponsored on-demand videos in front of motivated shoppers. Early testing shows it’s a hit.

The post It’s Long Overdue: Pinterest + Brand Video = True Love (at Last) appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

27th May 2016 Posted in: News Comments Off

Publishers are investing in premium online video in hopes of luring TV ad dollars, but premium video by itself isn’t enough. Where is the audience development?
The post OgilvyOne Says Premium Online Video Is a Short-Term Strategy appeared first on Onl…

2nd Feb 2016 Posted in: News Comments Off

Oolaya has analyzed millions of video streams from the past year to let publishers and marketers know what succeeds online. Sports counted for a lot of viewing activity, it found.
The post Top Trending Videos of 2015: Learn What Topics Drive Views app…

23rd Jul 2015 Posted in: News Comments Off

During a VidCon 2015 interview, Ze Frank explained how exploring niche topics and understanding personal identities has helped his site score big with online video.
The post BuzzFeed Motion Pictures Serves 1B Views Monthly by Going Niche appeared firs…

12th May 2015 Posted in: News Comments Off

Programmatic ad sales now focus on premium content, and publishers such Turner Broadcasting are reaping the rewards.
The post Programmatic Video More Is Premium Than Linear TV Says Turner appeared first on Onlinevideo.net – Online Video Strategies, Pl…

16th Mar 2015 Posted in: News Comments Off

Creating a funny voiceover doesn’t always mean using a funny voice. Give viewers the unexpected to get bigger laughs.
The post How to Use Voice Actors to Bring Humor to Marketing Videos appeared first on Onlinevideo.net – Online Video Strategies, Plat…

1st Apr 2013 Posted in: News Comments Off

What are advertisers so afraid of when it comes to user-generated videos? If viewers prefer them, why don’t advertisers?The post User-Generated Content: The Next Front for Online Video Ads appeared first on Onlinevideo.net – Online Video Strategies, Pl…

14th Nov 2012 Posted in: News Comments Off

The online video company Videobuilder adds a helpful new feature, letting sites collect viewer videos for news reports or contests.

11th Sep 2012 Posted in: News Comments Off

by Andy Harvard, Skeleton Productions
1) Get The “A Team”
Video productions are not a one-man band project. It’s all about the team effort, and if the team works well together, then the video they create will come out well too.
When you …

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