Archive
16th Jan 2019 Posted in: News Comments Off

With its no-engineering-needed ad insertion solution, Wurl provides a simple way to serve video ads on connected TV platforms.
The post Wurl Introduces AdSpring to Deliver Ads to Connected TV Viewers appeared first on Onlinevideo.net – Online Video M…

21st Dec 2018 Posted in: News Comments Off
2019 video ad predictions

As the calendar turns a page, it’s time to wonder what 2019 will bring. 13 industry experts offer their best predictions for the coming year.

The post Predictions for 2019: What’s Coming to Online Video Advertising? appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

3rd Dec 2018 Posted in: News Comments Off

A report designed to ease marketers into advanced TV attribution explains different models and highlights success strategies.
The post Advanced TV Attribution Now on Par With Digital, Says FreeWheel appeared first on Onlinevideo.net – Online Video Mar…

27th Nov 2018 Posted in: News Comments Off

When cord-cutters stream from ad-free online services, how can marketers reach them? Through their on-screen menus, RhythmOne says.
The post RhythmOne Offering More Ways to Reach Connected TV Viewers appeared first on Onlinevideo.net – Online Video M…

10th Jul 2018 Posted in: News Comments Off

It’s early days for connected TV advertising and TV buyers are still getting comfortable with it, but look for big investments in the future.
The post Connected TV Advertising: The Future of OTT Is Nearly Here appeared first on Onlinevideo.net – Onlin…

29th Jun 2018 Posted in: News Comments Off

Tracking views for CTV ads and pairing them with offline sales takes huge databases. Alphonso just made it available to mom-and-pops.
The post Alphonso Lets Local Businesses Track Viewers and Offline Sales appeared first on Onlinevideo.net – Online Vi…

25th Jun 2018 Posted in: News Comments Off
AppNexus

If they’re going to succeed against new media giants, old media giants need to get a lot bigger. The new AT&T with TimeWarner and AppNexus is massive.

The post Can AT&T + TimeWarner + AppNexus Win Against Google and Facebook? appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

8th Jun 2018 Posted in: News Comments Off

Sure, viewability is up, but it’s not up equally in all areas. Advertisers are placing more campaigns with broadcasters, and broadcast viewability is certainly one reason why.
The post Broadcast Viewability at 73%, Other Areas Lag Far Behind appeared …

16th May 2018 Posted in: News Comments Off

A report from Conviva and nScreenMedia shows that connected TV use has rocketed up in the last year, and now dominates around the clock.
The post Connected TV Use Is Dominant, Increasing 75% in One Year appeared first on Onlinevideo.net – Online Video…

5th Apr 2018 Posted in: News Comments Off

Get up-to-the-second real-time performance data on connected TV spots, then replace what isn’t working, thanks to Nielsen Grabix.
The post Nielsen Grabix Offers Instant Ad Data, No Waiting, With Gracenote appeared first on Onlinevideo.net – Online Vid…

11th Dec 2017 Posted in: News Comments Off
connected TV

The time is right for connected TV buys, explains Innovid. Tired of viewability hassles and brand-unsafe programmatic buys? Try big screen OTT.

The post Connected TV Ads Have Scale: Here’s Why Marketers Should Care appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

7th Dec 2017 Posted in: News Comments Off

CTV and AI let advertisers forget about the problems of viewability and completion, while solving the problem of too much big data.
The post How CTV and AI Will Shape the Future of Online Video Advertising appeared first on Onlinevideo.net – Online V…

7th Nov 2017 Posted in: News Comments Off

Advertisers interest in targeting linear TV viewers by using advanced data continues to rise, as year-over-year spending increases 60 percent.
The post TV Campaign Spending Using Advanced Data Grows 60% in Q3 appeared first on Onlinevideo.net – Online…

3rd Aug 2017 Posted in: News Comments Off
Connected TV Ad Requests Up 300% Over 3 Years, Says Videology

Mobile is hot, but living room viewing is hotter. Today’s viewers prefer streaming premium video to their living room TVs—and video marketers are taking notice.

The post Connected TV Ad Requests Up 300% Over 3 Years, Says Videology appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

12th May 2017 Posted in: News Comments Off

While today’s streaming video viewers have plenty of ad-free options, half prefer skipping the payments and watching commercials instead.
The post 50% of TV Streamers Prefer Commercials to Ad-Free Subscriptions appeared first on Onlinevideo.net – Onl…

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