Archive
7th Feb 2018 Posted in: News Comments Off

Conquering problems of brand safety and online reach, Pixability offers a two-tiered solution and ComScore counts gamers.
The post Pixability Promises YouTube Safety, ComScore Measures OTT Views appeared first on Onlinevideo.net – Online Video Marketi…

5th Jan 2018 Posted in: News Comments Off

Video marketers are fully aware of the need to reach viewers on every device, and now they have a cross-platform measurement solution to chart campaign performance.
The post Cross-Platform Measurement Arrives From ComScore and Sling TV appeared first …

14th Sep 2017 Posted in: News Comments Off
viewability

In only five minutes, any advertiser can use ComScore’s free self-service tools to track campaign viewability. It announced the service already back in April, but this time it means it.

The post DMEXCO ’17: ComScore Offers Free Viewability Measurement, Again appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

24th Aug 2017 Posted in: News Comments Off

Mobile apps are far more popular than the mobile web, and millennials spend a huge amount of time on their phones. A ComScore report provides a deep dive on mobile app activity.
The post Facebook, YouTube, FB Messenger the Most Used Mobile Apps appear…

16th Aug 2017 Posted in: News Comments Off

Yes, viewability is important, but it’s table stakes. Rather than seeing viewability as a metric to watch, recognize it for what it is: The starting point.
The post Viewability Is the Tip of the Iceberg: Get the Whole Picture appeared first on Onlinev…

27th Apr 2017 Posted in: News Comments Off

Viewability isn’t something advertisers should need to chase after; it should be table stakes. ComScore’s move allows advertisers to focus on deeper metrics.
The post With Free Viewability Measurement, ComScore Sets the Baseline appeared first on Onli…

6th Apr 2017 Posted in: News Comments Off

The top streaming TV device wants to help marketers plan campaigns across traditional and online platforms, so it’s offering comparable Nielsen metrics.
The post In a World of Online Video Ad Uncertainty, Roku Offers Guarantees appeared first on Onlin…

27th Mar 2017 Posted in: News Comments Off

According to ComScore, programmatic buying might be more efficient, but it’s also rife with fraud when it comes to desktop video advertising.
The post Programmatic Video Buys Lead in Non-Viewable Ads, Invalid Traffic appeared first on Onlinevideo.net …

28th Oct 2016 Posted in: News Comments Off

It’s a step online video advertisers have been waiting for: With vCE now baked into the Roku OS, it’s easy to compare campaign performance across platforms.
The post Buy on OTT Boxes With Confidence: Roku Now Supports ComScore vCE appeared first on On…

1st Jun 2016 Posted in: News Comments Off

In the U.S., only 41 percent of desktop video ads are viewable. Invalid traffic resulting from programmatic ad buying is causing real problems for advertisers, a report says.
The post ComScore Highlights Problems With Invalid Traffic and Viewability a…

1st Feb 2016 Posted in: News Comments Off
ComScore and Rentrak Merger: What it Means for Video Marketing

Forget small sample groups—we’re in the era of big measurement now with millions of screens being counted. But that’s just a lot of data without insight.

The post ComScore and Rentrak Merger: What it Means for Video Marketing appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

17th Dec 2015 Posted in: News Comments Off

Taking viewer data from multiple sources and verifying it with independent third-party services is the new reality, as fragmented viewing leads to fragmented measurement.
The post The New Reality: Online Video Will Never See a Single Ad Currency appea…

3rd Nov 2015 Posted in: News Comments Off
5 Best Practices for Native Mobile Video Campaigns: Hook 'Em Fast

Native video can be especially effective on mobile devices, but you need to follow these five tips to make an impression with distracted, scrolling viewers.

The post 5 Best Practices for Native Mobile Video Campaigns: Hook ‘Em Fast appeared first on Onlinevideo.net – Online Video Strategies, Platforms, News, and Tips.

21st May 2015 Posted in: News Comments Off

Measuring an audience across devices is difficult, but ComScore will soon launch a solution that captures the incremental reach brands get from viewers on streaming devices.
The post Incremental Video Measurements for Brands Coming Soon: ComScore app…

4th Apr 2015 Posted in: News Comments Off
ComScore Shows Where the Viewers Aren't: Video Ad Fraud Rampant

Fraudulent views can add up to 40 percent of all traffic on some sites, ComScore finds. Be sure you aren’t wasting your online video ad dollars.

The post ComScore Shows Where the Viewers Aren’t: Video Ad Fraud Rampant appeared first on Onlinevideo.net – Online Video Strategies, Platforms, News, and Tips.

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