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7th Aug 2018 Posted in: News Comments Off

Buying movie tickets through the TV set was only the beginning. Hulu aims to press its lead with viewer targeting and engaging storytelling in ads.
The post Hulu Sees a Robust Future in Interactive Connected TV Ads appeared first on Onlinevideo.net – …

7th Aug 2018 Posted in: News Comments Off

Buying movie tickets through the TV set was only the beginning. Hulu aims to press its lead with viewer targeting and engaging storytelling in ads.
The post Hulu Sees a Robust Future in Interactive Connected TV Ads appeared first on Onlinevideo.net – …

5th Feb 2018 Posted in: News Comments Off

In this year’s Super Bowl ads race, Alexa went silent, Dodge Ram won but really lost, and game viewers just wanted to laugh.
The post Super Bowl Ads 2018: Winners and Losers in Views and Sentiment appeared first on Onlinevideo.net – Online Video Mark…

26th Oct 2017 Posted in: News Comments Off

It’s advanced TV with training wheels: DETVgo offers a self-service method for advertisers to buy exactly the TV audience they want using online-style targeting.
The post Videology Launches DETVgo, a Self-Service Option for Advanced TV appeared first …

26th Oct 2017 Posted in: News Comments Off

As the saying goes, you can’t make an omelet without breaking a few eggs. In this case, the eggs are your customers and the omelet is a highly coveted Cannes Lion.
The post 3 Tips for Taking Home a Cannes Lion, Courtesy of Ace Metrix appeared first on…

11th Oct 2017 Posted in: News Comments Off

Reaching viewers when they’re in a receptive state of mind means reaching them on connected TV. Viewers find CTV ads are tolerated better than broadcast TV spots.
The post Streaming Video CTV Ads Found Less Annoying Than Broadcast Spots appeared first…

14th Sep 2017 Posted in: News Comments Off
DMEXCO '17: Hulu Contrasts Old Way/New Way of TV Marketing

TV viewing has forever changed, and so has video marketing. The good news is that marketers have more tools than ever to serve relevant ads to enthusiastic viewers.

The post DMEXCO ’17: Hulu Contrasts Old Way/New Way of TV Marketing appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

12th May 2017 Posted in: News Comments Off

While today’s streaming video viewers have plenty of ad-free options, half prefer skipping the payments and watching commercials instead.
The post 50% of TV Streamers Prefer Commercials to Ad-Free Subscriptions appeared first on Onlinevideo.net – Onl…

25th Jan 2017 Posted in: News Comments Off

Study these differences in viewing patterns to learn how to reach desired demographics with Super Bowl ads. Remember, a lot of the viewing happens after game day.
The post Super Bowl Streamers: Who They Are and How to Reach Them appeared first on Onli…

16th Jun 2016 Posted in: News Comments Off

Called YouTube Director, the program offers a free template-driven app for creating ads, and will even send a video professional out for a minimum commitment.
The post YouTube Introduces Power Tools for Small Biz Video Marketing appeared first on Onli…

4th Apr 2016 Posted in: News Comments Off

By measuring which ads were the most likeable and earned the most attention, Ace Metrix calculates their ability to break through the clutter and get noticed.
The post The Top 10 Breakthrough Ads of Q1 2016: Microsoft Leads the Way appeared first on O…

21st Jan 2016 Posted in: News Comments Off

Super Bowl Sunday means ads first, football second. To keep track of the players and chart their performance. YouTube launches its annual AdBlitz site.
The post The Big Game Is Almost Here: Who Will Have the Top Super Bowl Ad? appeared first on Online…

31st Jan 2015 Posted in: News Comments Off

Which Super Bowl spots have enjoyed the most views and engagements online? Here are the ten ads that tackled the competition.
The post Game-Winning Ads: The Top Ten Online Video Super Bowl Commercials appeared first on Onlinevideo.net – Online Video S…

12th Nov 2014 Posted in: News Comments Off

What does a company do after it creates one of the viral video world’s biggest hits? If you’re Dollar Shave Club, you take your next campaign to TV.
The post Dollar Shave Club: The Online Viral Video Success Steps to TV appeared first on Onlinevideo.n…

19th Aug 2013 Posted in: News Comments Off

Through in-video product annotations, popular YouTube channels can recommend products and get paid.The post YouTube and Sublime Give Video-Makers a New Way to Make Money appeared first on Onlinevideo.net – Online Video Strategies, Platforms, News, and …

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