YouTube took the lead in offering some impressive A/B testing and reporting feature for its advertisers, but at Cannes 18 brand safety continued to be a major concern.
The post Cannes 18: A Look Back at the Biggest Marketing Announcements appeared fi…

The industry might be focused on the high rate of ad blocker use, but it’s ad fraud that’s siphoning money from budgets every day.
The post Ad Fraud Is a Short-Term Issue, Ad-Blocking Is a Long-Term Issue appeared first on Onlinevideo.net – Online Vi…

He may not be a millennial, but Vice CEO Shane Smith knows how to communicate with them. The best choice is often the simplest.
The post Vice Advises Major Brands on How to Market to Millennials appeared first on Onlinevideo.net – Online Video Strateg…

by Jessica Nin
With the Cannes Film Festival kicking off today, France is definitely ready to be the center of attention. As the red carpet rolls out for some of the world’s most awe-inspiring films, actors and cinematographers alike, this years …

by Jessica Nin
With the Cannes Film Festival kicking off today, France is definitely ready to be the center of attention. As the red carpet rolls out for some of the world’s most awe-inspiring films, actors and cinematographers alike, this years …

Your Second Chance at France to Meet some of the Industry’s Most Creative
by Jessica Nin
If you happened to miss going on a trip to France for the Cannes Film Festival last month, you have another shot to head on over. The Cannes Lions is coming up …

by Jessica Nin
Cannes 65th annual film festival is well on its way, and with some of last year’s entries turning into box office gold, this year’s talented filmmakers definitely have a standard to keep. Ever since its creation, the Festival de Can…