Archive
2nd Jan 2019 Posted in: News Comments Off

New video options try to steal the spotlight, but the VAB says multi-screen premium video is the winner for six important reasons.
The post 6 Keys to Creating a Multi-Screen Premium Video Campaign appeared first on Onlinevideo.net – Online Video Mark…

19th Nov 2018 Posted in: News Comments Off

To attract Christmas shoppers, create an emotionally resonant story. Glassview offers holiday video ad tips to please new and existing customers.
The post 3 Holiday Video Ad Tips: How to Get Views and Drive ROI appeared first on Onlinevideo.net – Onl…

29th Oct 2018 Posted in: News Comments Off

Creating an advanced TV attribution study not only proves the value of connected TV campaigns, but also improves all online and offline marketing.
The post Advanced TV Attribution: A Free Downloadable Guide Explains It appeared first on Onlinevideo.ne…

25th Oct 2018 Posted in: News Comments Off
Brand Safety Matters

Yes, viewers notice when brands advertise on unsafe content—and they hold the brands responsible. A study proves that brand safety matters.

The post Brand Safety Matters: Study Shows the Costs of Poor Placement appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

24th Oct 2018 Posted in: News Comments Off

Young adults stream much of their news and entertainment. To reach them, politicians are shifting much of their marketing budgets to OTT.
The post Politicians Turn to OTT Video Ads to Get Their Messages Out appeared first on Onlinevideo.net – Online V…

15th Oct 2018 Posted in: News Comments Off
Data-Driven Video

Why stick to one-size-fits-all when personalization lets marketers do so much more? Learn how Innovid delivered strong metrics with data-driven video ads.

The post How L’Oréal Drove Online Traffic With Data-Driven Video Ads appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

5th Jun 2018 Posted in: News Comments Off

Budgets for influencer marketing campaigns are going way up. Why? Because the average cost per engagement is going way down! Simply put, it works.
The post Influencer Marketing Delivers $12.21 Earned for Every $1 Spent appeared first on Onlinevideo.ne…

17th Apr 2018 Posted in: News Comments Off
Facebook Prime Time

Online video is a great way to bolster a TV buy, but brands need to know what to expect. On Facebook, prime time is anytime—just don’t expect mobile to act like TV.

The post Facebook Prime Time Is Anytime, Says the Social Network appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

9th Apr 2018 Posted in: News Comments Off

With the launch of CFlight, NBCU aims to give advertisers the cross-platform metric they’ve been demanding, while proving that content is more important than screen.
The post CFlight: Why NBCUniversal Debuted a Cross-Platform Ad Metric appeared first …

22nd Jan 2018 Posted in: News Comments Off

Why, in the days of cross-screen hyper targeting, does the creative assets workflow lag so far behind? An Extreme Research study looks for answers.
The post Creative Assets Workflow Inefficiencies Plague Video Advertisers appeared first on Onlinevide…

22nd Jan 2018 Posted in: News Comments Off

Why, in the days of cross-screen hyper targeting, does the creative assets workflow lag so far behind? An Extreme Research study looks for answers.
The post Creative Assets Workflow Inefficiencies Plague Video Advertisers appeared first on Onlinevide…

16th Jan 2018 Posted in: News Comments Off

Multichannel campaigns need to be tailored for each platform, and Kantar Millward Brown has the numbers to back that up. Integrated and customized campaigns perform far better.
The post Integrated and Customized Campaigns Are 57% More Effective appear…

11th Dec 2017 Posted in: News Comments Off
connected TV

The time is right for connected TV buys, explains Innovid. Tired of viewability hassles and brand-unsafe programmatic buys? Try big screen OTT.

The post Connected TV Ads Have Scale: Here’s Why Marketers Should Care appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

8th Nov 2017 Posted in: News Comments Off

How vital is viewability for online video ad campaigns? While it’s undeniably important, it’s not the only metric advertisers need to pay attention to.
The post Viewability Crucial for Campaign Success, But Not the Only Factor appeared first on Online…

4th Oct 2017 Posted in: News Comments Off

The holiday shopping season is critical for video marketers, since many consumers want to get a feel for a product before they spend their money. In this interview, brand consultant and YouTube star Matthew Patrick offers advice for getting it right.

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