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10th Oct 2018 Posted in: News Comments Off

And it’s not stopping! While Facebook takes a massive piece of the video advertising pie, it will expand with double-digit growth.
The post Facebook Takes a Quarter of All U.S. Video Ad Spending: eMarketer appeared first on Onlinevideo.net – Online Vi…

23rd Jul 2018 Posted in: News Comments Off

TV is no longer the best way to reach all viewers. Agencies cast their votes with ever-increasing ad budgets for original digital video.
The post Original Digital Video Ad Budgets Show a 68% Increase: IAB appeared first on Onlinevideo.net – Online Vi…

16th Jul 2018 Posted in: News Comments Off

While online video ad budgets are growing quickly, online video viewing is growing at an even faster rate. A glut of inventory means prices have been coming down.
The post Online Video Ad Budgets Grew 20% in 2017, Will Grow 19% This Year appeared firs…

25th Jan 2018 Posted in: News Comments Off

While on-demand videos are great for building awareness, demonstrating a feature, or solving common problems, live video is best for creating a bond with consumers.
The post Live Video Most Often Used to Deepen Interaction With Viewers appeared first…

15th Dec 2017 Posted in: News Comments Off

Brands and media companies believe video is effective and plan to create more of it and increase spending. Now if only they could find the time and resources.
The post 88% Will Increase Online Video Spending in 2018, Finds Wochit appeared first on On…

26th Oct 2017 Posted in: News Comments Off

It’s advanced TV with training wheels: DETVgo offers a self-service method for advertisers to buy exactly the TV audience they want using online-style targeting.
The post Videology Launches DETVgo, a Self-Service Option for Advanced TV appeared first …

23rd Oct 2017 Posted in: News Comments Off

AI targeting is key for the growth of online advertising. While consumer groups will see advanced targeting as an invasion of privacy, publishers will become more creative.
The post 75% of Online Ads Will Use AI Targeting by 2022, Predicts Juniper app…

18th Oct 2017 Posted in: News Comments Off

Video marketing is growing at a rapid rate and it has a budget to match. A Magisto report dives into the numbers and finds an average spend of $20,000.
The post Magisto: US Businesses Will Spend $135B on Online Video This Year appeared first on Online…

18th Aug 2017 Posted in: News Comments Off

TV ad budgets are proving to a major incentive for these two digital powerhouses. Apple and Facebook want their piece of the pie, but first they need to create original shows that millennials can’t stop watching.
The post Apple and Facebook Create Str…

18th Jul 2017 Posted in: News Comments Off

While video advertisers currently spend more reaching non-mobile devices, that will change next year as mobile viewing continues to explode.
The post Online Video Ad Market to Reach $27.2 Billion U.S. this Year appeared first on Onlinevideo.net – Onli…

1st May 2017 Posted in: News Comments Off
NewFront Season Begins: Here's Why the NewFronts Still Matter

A rash of event cancellations have some doubting newfronts are still needed, but an IAB report says 40 percent of original digital video budgets will be allocated after attending the newfronts.

The post NewFront Season Begins: Here’s Why the NewFronts Still Matter appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

21st Apr 2017 Posted in: News Comments Off
Don't Skip This: 3 Video Trends Publishers Need to Know Now

The end of skippable video ads is on the horizon, while publishers look to outstream ads to grow premium inventory. Here are three trends that will shape the future of online video advertising.

The post Don’t Skip This: 3 Video Trends Publishers Need to Know Now appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

14th Mar 2017 Posted in: News Comments Off
Facebook's Streaming Video Success Will Lead to a Lucrative 2017

Google and Facebook are still the dominant players in online advertising, but Facebook’s emphasis on video will lead to significant growth, advises eMarketer.

The post Facebook’s Streaming Video Success Will Lead to a Lucrative 2017 appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

6th Mar 2017 Posted in: News Comments Off

Small companies are winning customers by getting savvy with online video marketing, offering low-budget videos that both entertain and inform.
The post Build Views While Busting Melons: Small Businesses Get Creative appeared first on Onlinevideo.net -…

29th Dec 2016 Posted in: News Comments Off

SMBs invested heavily in online video marketing this holiday thanks to increased budgets, but still found targeting their preferred audience a difficulty.
The post One-Third of SMBs Chose Facebook for Online Marketing This Season appeared first on Onl…

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