Archive
13th Nov 2017 Posted in: News Comments Off

Streaming is mainstream and addressable TV is here. So how can brands join in this new world of OTT advertising? An IAB conference points the way.
The post OTT Advertising: How Brands Can Reach Consumers Where They Live appeared first on Onlinevideo.n…

14th Sep 2017 Posted in: News Comments Off
DMEXCO '17: 3 Ways Brands Can Embrace Instagram Stories

Fleeting is fun. When messages disappear in a day, brands are free to try new things. An Instagram expert points the way to mobile platform freedom.

The post DMEXCO ’17: 3 Ways Brands Can Embrace Instagram Stories appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

10th Jan 2017 Posted in: News Comments Off
It's a Branded Video Bonanza: Facebook Gets Video Mid-Rolls

It’s a win-win-win: With mid-rolls on Facebook, publishers will upload more premium content, advertisers will gain a new targeted video outlet, and Facebook will make a ton of money.

The post It’s a Branded Video Bonanza: Facebook Gets Video Mid-Rolls appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

11th Nov 2016 Posted in: News Comments Off

Online video ads are effective, especially if brands are going after younger shoppers. Here are a few other ways to break through to the millennial audience.
The post Young Adults More Likely to Make a Purchase After Viewing a Video appeared first on …

14th Sep 2016 Posted in: News Comments Off

Smart brands are early adopters for new social and video platforms, Facebook says. Think mobile and video now, and virtual reality for the near future.
The post DMEXCO: VR Is the Future, as Facebook Pivots to Mobile and Video appeared first on Onlinev…

23rd Aug 2016 Posted in: News Comments Off
Create a Video Site for Free—Yes, Free—With JW Showcase

No skills required and no money down: JW Player’s new offering lets anyone create video sites or video-heavy sections for their existing sites.

The post Create a Video Site for Free—Yes, Free—With JW Showcase appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

12th Jul 2016 Posted in: News Comments Off

Mixpo surveyed over 250 media insiders and found that Facebook’s video strategy is paying off. Publishers prefer its mobile-first ad formats and advanced targeting.
The post 50% of Publishers Have Run a Facebook Video Ad, 31% Used YouTube appeared fir…

24th Jun 2016 Posted in: News Comments Off

This is a new area, but brands are lining up to create virtual reality experiences. What works and what doesn’t? The rules are still being created.
The post VR and Brands: Be Willing to Experiment, Willing to Fail appeared first on Onlinevideo.net – O…

24th Jul 2015 Posted in: News Comments Off

Twitter video provides social interactions that YouTube can’t match. And thanks to several improvements to the viewing experience, viewing numbers are exploding.
The post Why Brands Should Publish Video on Twitter: A VidCon Conversation appeared first…

18th Jun 2015 Posted in: News Comments Off

Partner with a winner: Tubular Labs creates rankings of online video creators that can deliver stellar hits on every video social network.
The post Monthly Ranking Shows Video Creators Succeeding Cross-Platform appeared first on Onlinevideo.net – Onli…

4th Dec 2014 Posted in: News Comments Off

Shakira and Activia partnered on a World Cup ad that became not only the most-shared ad of the year, but also the most-shared ad of all time.
The post Activia Crowned as the Most-Shared Online Video Brand of 2014 appeared first on Onlinevideo.net – On…

25th Jul 2014 Posted in: News Comments Off

A Fullscreen executive explains why brands needs to think like YouTube creators, YouTube creators need to think like brands, and everybody needs to meet in the middle.
The post Watch Your Competitors and Define Your Goals: Video Metrics Tips appeared …

17th Jul 2014 Posted in: News Comments Off

Streaming live events to your customers is a great way to build buzz and improve product recall, but only if you manage the campaign well from the start.
The post How to Create Buzz Around Live Online Video Events appeared first on Onlinevideo.net – O…

12th Jun 2014 Posted in: News Comments Off

Female online video viewers respond best to videos that teach something useful and entertain while they’re doing it.
The post PopSugar Study Reveals What Women Want in Online Video appeared first on Onlinevideo.net – Online Video Strategies, Platform…

11th Sep 2013 Posted in: News Comments Off

Great content will attract views on YouTube, but getting those viewers to return to a channel and subscribe requires effective planning.The post Learn From the Best: How Entertainment Brands Succeed on YouTube appeared first on Onlinevideo.net – Online…

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