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13th Oct 2016 Posted in: News Comments Off

FameBit was a superstar startup at only three-years-old, creating a self-service influencer market for brands. Now Google has bought the company for an undisclosed amount.
The post YouTube Buys FameBit, Which Connects Brands and YouTube Talent appeare…

6th Jun 2016 Posted in: News Comments Off
BuzzFeed's Video Lead Explains How to Build a Creative Workplace

There’s one publisher doing everything right when it comes to attracting viewers and harnessing talent. Here are a few things BuzzFeed has learned as it’s grown.

The post BuzzFeed’s Video Lead Explains How to Build a Creative Workplace appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

24th May 2016 Posted in: News Comments Off

In this interview, AOL talks about creating a multi-screen video advertising strategy, and the kinds of creative assets that work best on each device.
The post For Cross-Screen Advertising, Get All Screens Working Together appeared first on Onlinevide…

15th May 2016 Posted in: News Comments Off

It’s an app-crazy world, but that doesn’t mean every brand will succeed with an over-the-top video app. Discoverability is a challenge, so be prepared to invest heavily in promotion.
The post Branded OTT Apps: Go it Alone or Partner With an Expert? ap…

24th Oct 2015 Posted in: News Comments Off

Nearly half of surveyed brands say they already create branded videos, and many of those will increase their branded video budgets for the next year.
The post AOL Provides First Stats on Branded Video Growth and Challenges appeared first on Onlinevide…

16th Jun 2015 Posted in: News Comments Off

Joining the list of popular sites with in-house creative agencies, AOL announces Partner Studio. Georgia-Pacific signs up for an eight-month cross-property campaign.
The post AOL Launches Partner Studio to Create Ad Campaigns With Brands appeared fir…

13th May 2015 Posted in: News Comments Off

While branded video advertising is the future of online video sales, things haven’t changed much since the first sponsored television soap opera.
The post Gawker and Microsoft Look at the Future of Branded Video appeared first on Onlinevideo.net – Onl…

12th Nov 2014 Posted in: News Comments Off

What does a company do after it creates one of the viral video world’s biggest hits? If you’re Dollar Shave Club, you take your next campaign to TV.
The post Dollar Shave Club: The Online Viral Video Success Steps to TV appeared first on Onlinevideo.n…

6th Nov 2014 Posted in: News Comments Off

Electronics companies came out on top this quarter. Learn which branded video campaign drew 49 million views in one quarter alone.
The post Branded Video Views Grow 73% in a Year: Visible Measures Report appeared first on Onlinevideo.net – Online Vide…

26th Oct 2014 Posted in: News Comments Off

Do you want to entertain your viewers or do you want to educate them? Branded video can do either (but only one type will get your agency a Cannes Lion).
The post Havas Worldwide Explains the Basics of Branded Video appeared first on Onlinevideo.net -…

31st Jul 2014 Posted in: News Comments Off

Just a few years ago, every brand could take the same approach to attracting views on YouTube. Now, each industry needs to tailor its methods.
The post One-Size-Fits-All Doesn’t Work for Brand Strategies on YouTube appeared first on Onlinevideo….

29th Jul 2014 Posted in: News Comments Off

Need some inspiration? Get your viewers to watch to completion and share what they’ve seen by using one of these ideas for your next branded online video.
The post What Works Now: 6 Fresh and Effective Approaches to Branded Video appeared first on Onl…

28th Jun 2014 Posted in: News Comments Off

Flash mobs, stunts, animated explainer videos — they’re all over! Don’t let your online video branding campaign use any of these once great, now clichéd ideas.
The post Done to Death: Avoid These 5 Tired Ideas in Your Branded Videos appeared first o…

9th Apr 2013 Posted in: News Comments Off

Shoot and share professional-looking videos. Buzzcard democratizes branded video creation, letting companies of all sizes stream high-quality clips to followers.The post Buzzcard Lets Companies Create Branded Videos in Minutes appeared first on Onlinev…

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