What do video-loving consumers want from brands? Text on the screen is a plus, since many watch videos on-the-sly at work. An Animoto survey reveals where are how people are watching.
The post Consumers Watch Most Brand Video on Facebook, Instagram, S…
When Lincoln decided to relaunch its brand and focus on young adults, its agency created short compelling videos that barely showed the car.
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To attract customers in the online video age, brands need to create videos people choose to watch. Here’s a roadmap to results from a video marketing veteran.
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Why buy a commercial when you can buy a whole program? Branded videos sidestep the networks and let brands shape entertainment content.
Video creators and major brands can work together if there’s mutual trust and room for viewer voices.
With the theme of ‘Big Content,’ this year’s conference will look at how long-from online video is invading prime time.