Archive
13th Nov 2018 Posted in: News Comments Off

Video streaming service Socialive debuts a new offering letting brands stream live video to their own sites, as well as their social channels.
The post Socialive Studio Brings Live Video to Owned and Operated Sites appeared first on Onlinevideo.net -…

25th Oct 2018 Posted in: News Comments Off
Brand Safety Matters

Yes, viewers notice when brands advertise on unsafe content—and they hold the brands responsible. A study proves that brand safety matters.

The post Brand Safety Matters: Study Shows the Costs of Poor Placement appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

23rd Oct 2018 Posted in: News Comments Off

Knowing where consumers want to watch brand videos and what they want to see is half the battle. An Animoto survey offers stats.
The post Viewers Enjoy Brand Videos on Facebook, YouTube, and Instagram appeared first on Onlinevideo.net – Online Video M…

10th Oct 2018 Posted in: News Comments Off

Despite years of negative press, YouTube still has regular brand safety concerns. One report says Google Preferred isn’t the answer.
The post Google Preferred too Risky for Brands: Video Advertising Bureau appeared first on Onlinevideo.net – Online Vi…

17th Aug 2018 Posted in: News Comments Off

IGTV is the newest social platform around and it took off from day one. Learn what it is, how it’s different, and how brands can use it to connect with followers.
The post IGTV: A Guide to Brand Video Success for Publishers and Agencies appeared first…

15th Aug 2018 Posted in: News Comments Off

Creating effective mobile video ads isn’t a hassle with Facebook’s latest service, which lets even brands with no videos get in the game.
The post No Videos? No Problem: Facebook Turns Still Images into Video Ads appeared first on Onlinevideo.net – O…

14th Aug 2018 Posted in: News Comments Off

Concerns over transparency and ad fraud should have programmatic buying on a downward trend, right? That’s not what’s happening.
The post Programmatic Buying Used by 75% of All Brands, Says MediaRadar appeared first on Onlinevideo.net – Online Video…

21st Jun 2018 Posted in: News Comments Off

While the beginnings of influencer marketing were about popularity and spreading the word, influencer marketing 2.0 goes deeper.
The post Welcome to Influencer Marketing 2.0: Notes from VidCon 2018 appeared first on Onlinevideo.net – Online Video Mark…

19th Jun 2018 Posted in: News Comments Off

They don’t get their popularity for nothing: Tubular Labs’ study of video influencers shows they post a majority of top videos and get a majority of views.
The post Video Influencers Get 84% of YouTube Views, 56% of Facebook Views appeared first on O…

14th Jun 2018 Posted in: News Comments Off

People tap through so quickly that getting attention Instagram Stories is a challenge but it can be done. Here are 5 best practices.
The post Instagram Stories: 5 Tips From Facebook on How Brands Can Succeed appeared first on Onlinevideo.net – Online…

8th Jun 2018 Posted in: News Comments Off

Sure, viewability is up, but it’s not up equally in all areas. Advertisers are placing more campaigns with broadcasters, and broadcast viewability is certainly one reason why.
The post Broadcast Viewability at 73%, Other Areas Lag Far Behind appeared …

4th Jun 2018 Posted in: News Comments Off

Brands now have the opportunity to restore trust with consumers by being open about their data use. It’s one of the lessons of GDPR.
The post Lessons of GDPR: Transparency Is Critical for Consumers appeared first on Onlinevideo.net – Online Video Mar…

1st Jun 2018 Posted in: News Comments Off

GDPR puts pressure on brands to get affirmative consent before using consumer data, but do poor data practices drive people to avoid online ads?
The post The Data Protection Dilemma: How Can Brands Stay Safe? appeared first on Onlinevideo.net – Online…

30th May 2018 Posted in: News Comments Off

Streaming video views are up, but publishers and advertisers are still searching for the best way to monetize them. That’s led to a healthy video ad evolution, reports Ooyala.
The post Video Ad Evolution: 6-Seconds, 1st Party Data, Branded Content app…

16th May 2018 Posted in: News Comments Off

The Wibbitz platform creates videos in minutes, not hours or days, and it now offers a wider font selection, templates, and more.
The post Wibbitz Video-Creation Platform Now Available to Brands appeared first on Onlinevideo.net – Online Video Market…

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