Archive
16th May 2018 Posted in: News Comments Off

The Wibbitz platform creates videos in minutes, not hours or days, and it now offers a wider font selection, templates, and more.
The post Wibbitz Video-Creation Platform Now Available to Brands appeared first on Onlinevideo.net – Online Video Market…

12th May 2018 Posted in: News Comments Off
Phillip Picardi

Don’t be put off by angry comments, says Phillip Picardi. “The commenters are just a little bit louder because they’re a little bit crazier.”

The post Phillip Picardi and Teen Vogue Lead the Way on Brand Fearlessness appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

3rd May 2018 Posted in: News Comments Off

Rather than marketing only to young adults, focus on transformists: values-driven, socially-minded, adventurous consumers of any age.
The post Transformists Are the Goal, Says Digitas; Look Beyond Millennials appeared first on Onlinevideo.net – Online…

20th Apr 2018 Posted in: News Comments Off

Today’s viewers don’t want another slick sales pitch or celebrity endorsement. They want products they feel good about buying. Storytelling lets brands connect in a meaningful way.
The post Why Brands Should Focus on Storytelling With Online Video app…

18th Apr 2018 Posted in: News Comments Off

An online advertising veteran sees brand-safe video as the future, as Digital Remedy buys CrowdHere and gains a pipeline to thousands of creative pros.
The post Digital Remedy Acquires CrowdHere, a Curated Video Collective appeared first on Onlinevide…

17th Apr 2018 Posted in: News Comments Off
Facebook Prime Time

Online video is a great way to bolster a TV buy, but brands need to know what to expect. On Facebook, prime time is anytime—just don’t expect mobile to act like TV.

The post Facebook Prime Time Is Anytime, Says the Social Network appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

13th Mar 2018 Posted in: News Comments Off
360° Video Ads

It’s early days for 360° video ads, but the future looks promising. But before brands can succeed, here are a few things they need to know.

The post 360° Video Ads Boost Purchase Intent on Mobile and Desktop appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

12th Mar 2018 Posted in: News Comments Off

If brands want to get their message across, they’d better be quick: The average Snapchat ad length is 8 seconds and some ads are only 5 seconds.
The post Snapchat Ad Length: The Average Video Ad Is 8 Seconds Long appeared first on Onlinevideo.net – On…

12th Mar 2018 Posted in: News Comments Off

Brand marketers make a crucial mistake when they don’t personalize for each online platform. Facebook dominates, but marketers need to use the right creative.
The post Facebook Dominates for Video Marketing, Followed by YouTube appeared first on Onlin…

7th Mar 2018 Posted in: News Comments Off

After YouTube suffered multiple brand safety complaints in the past year, every top creator must be 100 percent brand-safe now, right? Not even close.
The post Is That Video Really Brand-Safe? A Study Tests Top Creators appeared first on Onlinevideo.n…

6th Mar 2018 Posted in: News Comments Off

While esports are now mainstream entertainment, many brands are reluctant to advertise with them. It’s time to get over any fears, say the experts.
The post Esports Love Brands, but Do Brands Love Them Back? appeared first on Onlinevideo.net – Online …

6th Mar 2018 Posted in: News Comments Off

While esports are now mainstream entertainment, many brands are reluctant to advertise with them. It’s time to get over any fears, say the experts.
The post Esports Love Brands, but Do Brands Love Them Back? appeared first on Onlinevideo.net – Online …

15th Feb 2018 Posted in: News Comments Off

Fashion, beauty, and food brands were the leaders in Instagram influencer marketing last year, often working with young micro-influencers.
The post Instagram Influencer Marketing Exploded in 2017, Doubling in Size appeared first on Onlinevideo.net – …

13th Feb 2018 Posted in: News Comments Off

If YouTube can’t bring order to its own community, maybe another group can. SuperAwesome unveils a certification that protects creators and brands.
The post SuperAwesome Steps In to Guarantee Kid Safety to YouTube appeared first on Onlinevideo.net – O…

25th Jan 2018 Posted in: News Comments Off

While on-demand videos are great for building awareness, demonstrating a feature, or solving common problems, live video is best for creating a bond with consumers.
The post Live Video Most Often Used to Deepen Interaction With Viewers appeared first…

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