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28th Mar 2018 Posted in: News Comments Off

Template-driven ads and a focus on ROI and direct response are crowding out ad creativity. Consumers are turning away.
The post Ad Creativity Is Suffering, and Too Much Data Is the Reason appeared first on Onlinevideo.net – Online Video Marketing Stra…

20th Apr 2017 Posted in: News Comments Off

Be afraid, video marketers. Auto-playing video are one of the most annoying, most loathed types of ads, and soon Google Chrome might block them by default.
The post Department of Irony: Google Chrome Getting a Built-In Ad-Blocker appeared first on Onl…

4th Apr 2017 Posted in: News Comments Off
The 12 Types of Online Ads Advertisers Should Never Use…

…Unless they just want to annoy their audience. After surveying over 25,000 people, the Coalition for Better Ads has created a list.

The post The 12 Types of Online Ads Advertisers Should Never Use… appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

16th Sep 2016 Posted in: News Comments Off

The only way to fight the rising use of ad blockers is by understanding the root of the problem, believes the coalition which includes Google and Facebook. It will then create global online ad standards,.
The post DMEXCO: Industry Forms Coalition to C…

9th Jun 2016 Posted in: News Comments Off

Young adults typically skip video ads and commercials. Older adults despise ads and never want to see them. Native video ads are one way to get around the blockers.
The post Choose Native Advertising, Says Mirriad, Since 90% Skip Pre-Rolls appeared fi…

2nd Oct 2015 Posted in: News Comments Off

One ad blocker is holding advertisers hostage, demanding payment to avoid being blocked. Publishers need to get smart and tough if they’re going to beat the blockers.
The post IAB Declares War on Ad Blockers, Creates Blocker Detection Code appeared fi…

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