As the calendar turns a page, it’s time to wonder what 2019 will bring. 13 industry experts offer their best predictions for the coming year.
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Mobile apps provide better video ad exposure than desktop or mobile browsers, but be cautious about making viewers sit through too many commercials, warns Mixpanel.
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When app marketers want to push their products, they overwhelmingly find video ads are the most effective. An app install survey spells out the strategies they rely on.
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Connected viewers like the convenience of shopping from their couch. But before they can try T-commerce, they need to be shown that it exists.
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Brands are discovering the value in using live video streams to communicate with customers, and the Brandlive Mobile app helps them go live from any location.
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When promoting a game to mobile app users, nothing beats the effectiveness of video. A report finds video networks doing especially well in mobile app rankings.
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Mobile apps are far more popular than the mobile web, and millennials spend a huge amount of time on their phones. A ComScore report provides a deep dive on mobile app activity.
The post Facebook, YouTube, FB Messenger the Most Used Mobile Apps appear…
No computer? No problem. A new mobile app lets marketers find the idea influencer for video marketing campaigns no matter where they happen to be.
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App install marketers—who promote mobile apps typically with mobile ads—find full-screen and social video ads to be hugely effective.
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Viewers expect ads to match the platform they’re on. If the ad isn’t formatted for the platform, expect completion rates to drop significantly. Adobe has the proof.
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How does an iOS or Android app stand out from the other 4.2 million competing apps? With video! Here’s why a savvy marketer includes video in an app listing, as well as step-by-step instructions on how to do it.
The post How to Create a Video Preview …
Examining the rate mobile video ads bring in for publishers, Smaato finds advertisers are willing to pay a premium for engaged users, especially in the Americas.
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Called YouTube Director, the program offers a free template-driven app for creating ads, and will even send a video professional out for a minimum commitment.
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It’s an app-crazy world, but that doesn’t mean every brand will succeed with an over-the-top video app. Discoverability is a challenge, so be prepared to invest heavily in promotion.
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Marketers can now schedule and publish videos to YouTube, Facebook, Twitter, and Instagram using the desktop and mobile tool they already trust.
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