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21st Dec 2018 Posted in: News Comments Off
2019 video ad predictions

As the calendar turns a page, it’s time to wonder what 2019 will bring. 13 industry experts offer their best predictions for the coming year.

The post Predictions for 2019: What’s Coming to Online Video Advertising? appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

25th Apr 2018 Posted in: News Comments Off
Mixpanel

Mobile apps provide better video ad exposure than desktop or mobile browsers, but be cautious about making viewers sit through too many commercials, warns Mixpanel.

The post Mixpanel Media & Entertainment Report Shows Where the Viewers Are appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

30th Dec 2017 Posted in: News Comments Off

When app marketers want to push their products, they overwhelmingly find video ads are the most effective. An app install survey spells out the strategies they rely on.
The post App Install Survey Shows Video Ads Work Better Than TV Spots appeared fir…

28th Dec 2017 Posted in: News Comments Off

Connected viewers like the convenience of shopping from their couch. But before they can try T-commerce, they need to be shown that it exists.
The post T-Commerce Ready for Takeoff: 76% Would Buy Through Televisions appeared first on Onlinevideo.net -…

14th Dec 2017 Posted in: News Comments Off

Brands are discovering the value in using live video streams to communicate with customers, and the Brandlive Mobile app helps them go live from any location.
The post Brandlive Creates an App Just for Enterprise Live Video Streaming appeared first on…

24th Oct 2017 Posted in: News Comments Off

When promoting a game to mobile app users, nothing beats the effectiveness of video. A report finds video networks doing especially well in mobile app rankings.
The post Video Advertisers Score Big in Mobile App Power Rankings appeared first on Online…

24th Aug 2017 Posted in: News Comments Off

Mobile apps are far more popular than the mobile web, and millennials spend a huge amount of time on their phones. A ComScore report provides a deep dive on mobile app activity.
The post Facebook, YouTube, FB Messenger the Most Used Mobile Apps appear…

2nd Aug 2017 Posted in: News Comments Off

No computer? No problem. A new mobile app lets marketers find the idea influencer for video marketing campaigns no matter where they happen to be.
The post Whosay Debuts a Mobile App for Video Marketing Matchups appeared first on Onlinevideo.net – Onl…

1st Jun 2017 Posted in: News Comments Off
Video Advertising Exploding for App Marketers, Finds Survey

App install marketers—who promote mobile apps typically with mobile ads—find full-screen and social video ads to be hugely effective.

The post Video Advertising Exploding for App Marketers, Finds Survey appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

16th May 2017 Posted in: News Comments Off

Viewers expect ads to match the platform they’re on. If the ad isn’t formatted for the platform, expect completion rates to drop significantly. Adobe has the proof.
The post How Video Marketers Unintentionally Sabotage Their Results appeared first on …

2nd Nov 2016 Posted in: News Comments Off

How does an iOS or Android app stand out from the other 4.2 million competing apps? With video! Here’s why a savvy marketer includes video in an app listing, as well as step-by-step instructions on how to do it.
The post How to Create a Video Preview …

30th Jun 2016 Posted in: News Comments Off

Examining the rate mobile video ads bring in for publishers, Smaato finds advertisers are willing to pay a premium for engaged users, especially in the Americas.
The post Report Proves Value of Mobile Video Advertising for Publishers appeared first on…

16th Jun 2016 Posted in: News Comments Off

Called YouTube Director, the program offers a free template-driven app for creating ads, and will even send a video professional out for a minimum commitment.
The post YouTube Introduces Power Tools for Small Biz Video Marketing appeared first on Onli…

15th May 2016 Posted in: News Comments Off

It’s an app-crazy world, but that doesn’t mean every brand will succeed with an over-the-top video app. Discoverability is a challenge, so be prepared to invest heavily in promotion.
The post Branded OTT Apps: Go it Alone or Partner With an Expert? ap…

10th May 2016 Posted in: News Comments Off

Marketers can now schedule and publish videos to YouTube, Facebook, Twitter, and Instagram using the desktop and mobile tool they already trust.
The post Hootsuite Gets Video-Friendly with YouTube, Facebook Integrations appeared first on Onlinevideo.n…

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