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10th Sep 2018 Posted in: News Comments Off

By grouping all of its marketer and publisher sales tools as Oath Ad Platforms, Oath makes advertising partnerships easier.
The post Oath Ad Platforms: The Verizon Subsidiary Puts the Focus on Ads appeared first on Onlinevideo.net – Online Video Mark…

2nd May 2018 Posted in: News Comments Off

While other publishers are busy signing partnerships with social platforms for distribution, Oath says it can scale all by itself.
The post Oath Debuts 10 Video Series at Raucous NewFront Presentation appeared first on Onlinevideo.net – Online Video M…

10th Aug 2017 Posted in: News Comments Off

Cutting-edge consumers are enjoying the new wave of 360-degree and virtual reality videos, and advertisers are right there with them.
The post Marketers See Opportunities in VR and 360-Degree Videos appeared first on Onlinevideo.net – Online Video Mar…

18th May 2017 Posted in: News Comments Off

If the ad is entertaining, and if the product or service advertised is relevant to the viewer, consumers are pretty much okay with it.
The post How Do Viewers Really Feel About Video Ads? Not Too Bad, Says AOL appeared first on Onlinevideo.net – Onli…

3rd May 2017 Posted in: News Comments Off

A small cause-oriented started was acquired by the Huffington Post, which was then acquired by Verizon. Now that company is creating VR and AR experiences for some of the world’s biggest brands.
The post RYOT Lab Debuts at AOL, Creates Immersive Brand…

7th Mar 2017 Posted in: News Comments Off

One big topic at Mobile World Congress this year was the explosive growth of mobile video advertising, as well as what’s still needed for publishers and advertisers to succeed.
The post An MWC Wrap-Up: Mobile Video Ads Are Siphoning TV Budgets appeare…

27th Feb 2017 Posted in: News Comments Off

Consumers are spending more time watching video on mobile devices, and video advertisers are following them. AOL releases fresh data from a global survey.
The post Advertisers and Publishers Increase Spend on Mobile Video: AOL appeared first on Online…

4th Aug 2016 Posted in: News Comments Off

Video will bring in big money for publishers, but that’s only part of the story. An AOL report looks into the reasons why and explains how publishers can best take advantage of the opportunity.
The post Publishers Predict Huge Growth in Online Video, …

21st Jun 2016 Posted in: News Comments Off
Today's Biggest Video Marketing Challenge Is Form vs. Function

For marketers, using the right social platforms matters, but so does how they speak to their audience. It’s critical to nail both form and function in order to deliver a winning creative.

The post Today’s Biggest Video Marketing Challenge Is Form vs. Function appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

21st Jun 2016 Posted in: News Comments Off
Today's Biggest Video Marketing Challenge Is Form vs. Function

For marketers, using the right social platforms matters, but so does how they speak to their audience. It’s critical to nail both form and function in order to deliver a winning creative.

The post Today’s Biggest Video Marketing Challenge Is Form vs. Function appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

14th Jun 2016 Posted in: News Comments Off

Addressability is the future, viewability standards are a joke, and we’re only at the beginning of a long shift to programmatic buying.
The post Fox and AOL on the Convergence of TV and Digital Video Ad Buying appeared first on Onlinevideo.net – Onlin…

24th May 2016 Posted in: News Comments Off

In this interview, AOL talks about creating a multi-screen video advertising strategy, and the kinds of creative assets that work best on each device.
The post For Cross-Screen Advertising, Get All Screens Working Together appeared first on Onlinevide…

15th May 2016 Posted in: News Comments Off

It’s an app-crazy world, but that doesn’t mean every brand will succeed with an over-the-top video app. Discoverability is a challenge, so be prepared to invest heavily in promotion.
The post Branded OTT Apps: Go it Alone or Partner With an Expert? ap…

26th Jan 2016 Posted in: News Comments Off

After creating a simple programmatic buying solution for advertisers, it was only natural that AOL would do the same for publishers.
The post One by AOL Expands, Offers Unified, Modular Publisher Solution appeared first on Onlinevideo.net – Online Vi…

2nd Dec 2015 Posted in: News Comments Off

Twenty percent of buyers planned to increase their mobile video ad spending this year, although attribution and measurement remain areas of concern.
The post Mobile Video Will Grow Sales in 2016, But Major Obstacles Remain appeared first on Onlinevide…

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