Viewers enjoy streaming premium content, and advertisers need addressable ads at scale. An ad-supported offering from Amazon could find a lot of interest.
The post Amazon Joins the Ad-Supported Video Trend? That’s the Rumor appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
Concerns over transparency and ad fraud should have programmatic buying on a downward trend, right? That’s not what’s happening.
The post Programmatic Buying Used by 75% of All Brands, Says MediaRadar appeared first on Onlinevideo.net – Online Video…
Smaller companies are gaining on the big two, slowly eroding the formidable stranglehold Google/Facebook has on digital dollars.
The post The Google/Facebook Stranglehold on Ad Dollars Might Be Slipping appeared first on Onlinevideo.net – Online Video…
In this year’s Super Bowl ads race, Alexa went silent, Dodge Ram won but really lost, and game viewers just wanted to laugh.
The post Super Bowl Ads 2018: Winners and Losers in Views and Sentiment appeared first on Onlinevideo.net – Online Video Mark…
Thanks to recent moves by Amazon, influencer video now has a home on the shopping platform. Here’s how marketers can take advantage for giant sales.
The post Amazon Combines Influencers and Video for a Major Marketing Win appeared first on Onlinevideo…
YouTube is the undeniable leading video destination, but Amazon sees a weakness. By offering brand safety and detailed shopping metrics, it hopes to lure advertisers away.
The post When Titans Fight: Amazon Takes on YouTube for Video Ad Dollars appear…
Buy the biggest online talent the campaign budget will allow, and then leave the talent alone. The formula works when brands let influencers communicate on their own.
The post DMEXCO ’17: What Brands Need to Know About Video Influencers appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
Of all the broadcast and streaming TV brands, only Netflix is doing a good job at building awareness with young millennials. That should have the rest worried.
The post Netflix Has Far Higher Brand Recognition Among Millennial Viewers appeared first o…
The Google Chrome browser now pauses many Flash ads, which means fewer views and more unhappy advertisers. Here’s how to make sure your ads get seen every time.
The post Chrome Dumps Flash; Here’s What Video Advertisers Need to Know appeared first on Onlinevideo.net – Online Video Strategies, Platforms, News, and Tips.
An Amazon exec offers 12 best practices for getting more from your company’s online videos. It’s not enough to serve great videos, you also need to serve them quickly!The post How to Measure the Performance of Your Online Videos appeared first on Onlin…
Do you keep your company’s streaming video workflow in-house or look to the cloud? Learn why cloud video delivery offers financial benefits and a lot more.The post How Cloud Video Delivery Can Help You Slash Costs appeared first on Onlinevideo.net – On…
For companies that only need video transcoding occasionally, cloud computing makes sense. Amazon Web Services provides scalable performance on demand.
