Archive
28th Sep 2018 Posted in: News Comments Off
ComScore Campaign Ratings

While a full commercial release is still a few months away, ComScore Campaign Ratings are now in use by several influential players.

The post ComScore’s Campaign Ratings Now in Beta, Offer Cross-Screen View appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

17th Aug 2018 Posted in: News Comments Off

IGTV is the newest social platform around and it took off from day one. Learn what it is, how it’s different, and how brands can use it to connect with followers.
The post IGTV: A Guide to Brand Video Success for Publishers and Agencies appeared first…

23rd Jul 2018 Posted in: News Comments Off

TV is no longer the best way to reach all viewers. Agencies cast their votes with ever-increasing ad budgets for original digital video.
The post Original Digital Video Ad Budgets Show a 68% Increase: IAB appeared first on Onlinevideo.net – Online Vi…

17th Jun 2017 Posted in: News Comments Off

Take a deep dive into sponsored video data: A comprehensive database of sponsored video metrics helps both brands and branded content producers.
The post Tubular Labs Wants to Help Brands Make a Deal in Sponsored Video appeared first on Onlinevideo.ne…

9th May 2017 Posted in: News Comments Off

When advertisers are asked to rank distribution channels by importance, social channels come first and video sharing sites come second, reports Trusted Media Brands, Inc.
The post Facebook Beats YouTube as a Distribution Partner, Finds Survey appeared…

1st Feb 2017 Posted in: News Comments Off

Shoppers at any age are influenced more by their peers than by celebrities, says Gen.Video, so brands and agencies are investing more in influencer marketing.
The post 45% of Brands Will Spend More on Influencer Marketing in 2017 appeared first on Onl…

25th Aug 2016 Posted in: News Comments Off

Viewers hate pre-roll ads, but sometimes they can’t help but love them. Here are five insanely clever campaigns that kept viewers watching.
The post No Skipping Needed: 5 Brands That Perfected the Art of Pre-Roll appeared first on Onlinevideo.net – On…

3rd Aug 2016 Posted in: News Comments Off

Marketers are bringing their video campaigns to social platforms, with Facebook leading the way. A report sees strong interest in Facebook Live, as well as rising ad budgets.
The post Social Platforms More Important Than YouTube for Video Campaigns ap…

20th Jul 2015 Posted in: News Comments Off
What Video Marketers Can Learn From YouTube's Top 100 Brands

If brands want to succeed on the internet’s top video destination, they need to study what the most successful video creators are already doing.

The post What Video Marketers Can Learn From YouTube’s Top 100 Brands appeared first on Onlinevideo.net – Online Video Strategies, Platforms, News, and Tips.

16th Jun 2015 Posted in: News Comments Off

Joining the list of popular sites with in-house creative agencies, AOL announces Partner Studio. Georgia-Pacific signs up for an eight-month cross-property campaign.
The post AOL Launches Partner Studio to Create Ad Campaigns With Brands appeared fir…

14th Apr 2015 Posted in: News Comments Off

Want to get hired by brands? All influencers need is a handful of followers, excellent brand affinity, and strong relationships with viewers. PS: No cussing!
The post An Expert Makes Influencer Marketing Easy for the Influencers appeared first on Onli…

8th Mar 2015 Posted in: News Comments Off

When planning a multi-platform branded video ad campaign, here are essentials that marketers can’t afford to overlook.
The post 3 Considerations for Maximizing Digital Video Ad Investments appeared first on Onlinevideo.net – Online Video Strategies, P…

23rd Feb 2015 Posted in: News Comments Off

Creating a successful online video brand marketing campaign means relying on instinct, trying new things, and being clear about objectives.
The post How to Create a Brand Video Strategy That Goes Beyond YouTube appeared first on Onlinevideo.net – Onli…

31st Jan 2015 Posted in: News Comments Off

Which Super Bowl spots have enjoyed the most views and engagements online? Here are the ten ads that tackled the competition.
The post Game-Winning Ads: The Top Ten Online Video Super Bowl Commercials appeared first on Onlinevideo.net – Online Video S…

15th Nov 2014 Posted in: News Comments Off

Working with an outside agency to create videos for your company or brand typically leads to more professional results. Not sure how to get started? Read on for advice from the experts.
The post How to Work With an Ad Agency to Create Brand Online Vid…

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