Archive
7th May 2018 Posted in: News Comments Off

OnlineVideo.net got an exclusive first look at the IAB’s roadmap to video ad experimentation. Here are 5 steps for connecting with consumers.
The post 5 Steps for Creative Video Ad Innovation: Discover What Works appeared first on Onlinevideo.net – On…

3rd May 2018 Posted in: News Comments Off

Rather than marketing only to young adults, focus on transformists: values-driven, socially-minded, adventurous consumers of any age.
The post Transformists Are the Goal, Says Digitas; Look Beyond Millennials appeared first on Onlinevideo.net – Online…

27th Apr 2018 Posted in: News Comments Off

Learn to push the envelope with dynamic brand storytelling at the upcoming Video Marketing Power Summit. Read on for a code that will save $100 off registration.
The post Brand Storytelling: Be Bold at the Video Marketing Power Summit appeared first …

20th Apr 2018 Posted in: News Comments Off

Today’s viewers don’t want another slick sales pitch or celebrity endorsement. They want products they feel good about buying. Storytelling lets brands connect in a meaningful way.
The post Why Brands Should Focus on Storytelling With Online Video app…

17th Apr 2018 Posted in: News Comments Off
Facebook Prime Time

Online video is a great way to bolster a TV buy, but brands need to know what to expect. On Facebook, prime time is anytime—just don’t expect mobile to act like TV.

The post Facebook Prime Time Is Anytime, Says the Social Network appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

19th Mar 2018 Posted in: News Comments Off

Smaller companies are gaining on the big two, slowly eroding the formidable stranglehold Google/Facebook has on digital dollars.
The post The Google/Facebook Stranglehold on Ad Dollars Might Be Slipping appeared first on Onlinevideo.net – Online Video…

16th Mar 2018 Posted in: News Comments Off

While views are surging, measurement, digital ad insertion, and programmatic sales present challenges for video advertising in Europe. Sound familiar?
The post Video Advertising in Europe: Challenges for 2018 and Beyond appeared first on Onlinevideo….

15th Mar 2018 Posted in: News Comments Off
Video Ad Fraud Rate

It takes a village—or, in this case, all parts of the video ecosystem—but we’re seeing real improvement in the video ad fraud rate.

The post Video Ad Fraud Rate on the Decline: Down an Average of 31% appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

14th Mar 2018 Posted in: News Comments Off

Viewers often stop playing a video when a pre-roll ad appears, unwilling to sit through it. But they’re invested in the show by the time they see a mid-roll ad.
The post Mid-Roll Ad Impressions Reach 51% on Mobile, Finds Ooyala Report appeared first o…

13th Mar 2018 Posted in: News Comments Off
360° Video Ads

It’s early days for 360° video ads, but the future looks promising. But before brands can succeed, here are a few things they need to know.

The post 360° Video Ads Boost Purchase Intent on Mobile and Desktop appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

28th Feb 2018 Posted in: News Comments Off
360° Videos Score 46% Better Completion Rates Than Regular Videos

Using an ad offering a 360° VR experience, the marketing team behind 50 Shades Darker got a 10x uplift compared to a control ad.

The post 360° Videos Score 46% Better Completion Rates Than Regular Videos appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

22nd Feb 2018 Posted in: News Comments Off

A free two-page guide helps educate both buyers and sellers on advanced TV targeting, giving definitions, stats, and best practices.
The post IAB Names Best Practices for Audience-Based Advanced TV Targeting appeared first on Onlinevideo.net – Online …

12th Feb 2018 Posted in: News Comments Off
RhythmOne

YuMe brings a lot to the table for both supply-side and demand-side growth, says RhythmOne. The U.K. ad tech company explains why it made the purchase, and how it plans to simplify the digital ad market.

The post 10 Questions With RhythmOne About Last Week’s YuMe Acquisition appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

10th Feb 2018 Posted in: News Comments Off

For those with a hazy understanding of what blockchain is and even less understanding of why it’s useful, the IAB offers a helpful whitepaper.
The post 6 Benefits to Using Blockchain in Online Video Advertising appeared first on Onlinevideo.net – Onli…

4th Feb 2018 Posted in: News Comments Off

The IAB NewFronts are going bi-coastal, with a West Coast week set to debut sometime in the fourth quarter. Read on to discover the 2018 NewFronts schedule.
The post 2018 NewFronts Schedule: Back to One Week With Some No-Shows appeared first on Online…

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