Archive
20th Jul 2018 Posted in: News Comments Off
Nielsen Total Audience

Before advertisers can buy targeted demos on CTV, the industry needs cross-platform ratings. And that’s where Nielsen Total Audience comes in.

The post Nielsen Total Audience Ratings: The Challenge of Measuring CTV appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

16th Jul 2018 Posted in: News Comments Off

While online video ad budgets are growing quickly, online video viewing is growing at an even faster rate. A glut of inventory means prices have been coming down.
The post Online Video Ad Budgets Grew 20% in 2017, Will Grow 19% This Year appeared firs…

10th Jul 2018 Posted in: News Comments Off

It’s early days for connected TV advertising and TV buyers are still getting comfortable with it, but look for big investments in the future.
The post Connected TV Advertising: The Future of OTT Is Nearly Here appeared first on Onlinevideo.net – Onlin…

6th Jul 2018 Posted in: News Comments Off

WowWee had the breakout toy of the year in 2017, and it owes much of its success to a perfectly executed YouTube influencer campaign.
The post How to Do YouTube Influencer Video Marketing the Right Way appeared first on Onlinevideo.net – Online Video…

3rd Jul 2018 Posted in: News Comments Off

Be nice, insists one video advertising company. That’s why it’s pioneering intent-based advertising, where ads only play when requested.
The post Intent-Based Advertising: Cedato Format Only Plays When Wanted appeared first on Onlinevideo.net – Online…

25th Jun 2018 Posted in: News Comments Off
AppNexus

If they’re going to succeed against new media giants, old media giants need to get a lot bigger. The new AT&T with TimeWarner and AppNexus is massive.

The post Can AT&T + TimeWarner + AppNexus Win Against Google and Facebook? appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

21st Jun 2018 Posted in: News Comments Off

And is the brand-creator marriage even a marriage? A VidCon panel wonders if video marketers and content creators are merely shacking up.
The post Is the Brand-Creator Marriage Working? Notes From VidCon 2018 appeared first on Onlinevideo.net – Online…

19th Jun 2018 Posted in: News Comments Off

They don’t get their popularity for nothing: Tubular Labs’ study of video influencers shows they post a majority of top videos and get a majority of views.
The post Video Influencers Get 84% of YouTube Views, 56% of Facebook Views appeared first on O…

15th Jun 2018 Posted in: News Comments Off

A complicated ad-buying system has let bad actors hide and video ad fraud flourish. But TAG’s verification and certification programs are bringing relief.
The post Video Ad Fraud Down 84% Thanks to TAG Multi-Part Certification appeared first on Onlin…

14th Jun 2018 Posted in: News Comments Off

People tap through so quickly that getting attention Instagram Stories is a challenge but it can be done. Here are 5 best practices.
The post Instagram Stories: 5 Tips From Facebook on How Brands Can Succeed appeared first on Onlinevideo.net – Online…

12th Jun 2018 Posted in: News Comments Off
NBCUniversal

Who created the data transparency crisis for video advertisers? The entire ecosystem did. NBCUniversal offers a blistering correction.

The post NBCUniversal Takes Aim at Walled Gardens: ‘We’re All Complicit’ appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

6th Jun 2018 Posted in: News Comments Off
Ad Supported

Is addressable video here yet? While 35 million U.S. homes now have access, the ad supported experience has a long way to go.

The post ‘The Ad Supported Experience Needs to Change,’ Says NBCU appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

7th May 2018 Posted in: News Comments Off

OnlineVideo.net got an exclusive first look at the IAB’s roadmap to video ad experimentation. Here are 5 steps for connecting with consumers.
The post 5 Steps for Creative Video Ad Innovation: Discover What Works appeared first on Onlinevideo.net – On…

3rd May 2018 Posted in: News Comments Off

Rather than marketing only to young adults, focus on transformists: values-driven, socially-minded, adventurous consumers of any age.
The post Transformists Are the Goal, Says Digitas; Look Beyond Millennials appeared first on Onlinevideo.net – Online…

27th Apr 2018 Posted in: News Comments Off

Learn to push the envelope with dynamic brand storytelling at the upcoming Video Marketing Power Summit. Read on for a code that will save $100 off registration.
The post Brand Storytelling: Be Bold at the Video Marketing Power Summit appeared first …

Client Log In
Send us a file