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1st Apr 2017 Posted in: News Comments Off

Ad buyers who only look at behavioral or demographic data when buying ad space are missing an important detail: context matters, and some networks are more trustworthy than others.
The post Where Do Viewers Trust the Ads? Study Reveals the Missing Fac…

12th Jul 2016 Posted in: News Comments Off

Mixpo surveyed over 250 media insiders and found that Facebook’s video strategy is paying off. Publishers prefer its mobile-first ad formats and advanced targeting.
The post 50% of Publishers Have Run a Facebook Video Ad, 31% Used YouTube appeared fir…

3rd May 2016 Posted in: News Comments Off

The short-form messaging social network is looking for a Hail Mary pass. When it begins streaming NFL games live this fall, it’s counting on advanced demographic targeting to attract advertisers.
The post Twitter Bets its Future on Online Video Adver…

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