Archive
23rd Jul 2018 Posted in: News Comments Off

TV is no longer the best way to reach all viewers. Agencies cast their votes with ever-increasing ad budgets for original digital video.
The post Original Digital Video Ad Budgets Show a 68% Increase: IAB appeared first on Onlinevideo.net – Online Vi…

12th Jul 2018 Posted in: News Comments Off

Can brand safety be ensured with measurements and calculations? The MRC introduces ‘adjacency’ to keep ads a safe distance from potentially harmful content.
The post MRC Takes on Brand Safety With Draft of Proposed Guidelines appeared first on Onlinev…

7th Sep 2017 Posted in: News Comments Off

The podcast medium is all about personal stories, so for brands trying to tell their own stories and connect with consumers it’s a dream come true.
The post Marketers Discover the Power of Personal Stories at Podcast Upfront appeared first on Onlinevi…

15th Aug 2017 Posted in: News Comments Off
It's a Big Deal: Nielsen Counts YouTube, Facebook, Hulu Views

As multiplatform viewing has surged forward, reliable metrics have struggled to keep up. But a change at Nielsen means big gains for publishers and advertisers, alike.

The post It’s a Big Deal: Nielsen Counts YouTube, Facebook, Hulu Views appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

9th May 2017 Posted in: News Comments Off

YouTube had a massive brand safety problem a few months ago and that led many advertisers to threaten to pull their ads. How many actually did? Not many.
The post Charting the Adpocalypse: 5% of Advertisers Left Google Preferred appeared first on Onli…

3rd May 2017 Posted in: News Comments Off

Publishers hate them but advertisers and viewers love them. With more campaigns requesting a skippable option, does the format have a future?
The post Advertisers Increasingly Want Skippable Video Ads: Videology appeared first on Onlinevideo.net – Onl…

7th Apr 2017 Posted in: News Comments Off

Channels need to gain 10,000 lifetime views and pass a review process to get ad support. Will that put brand advertisers at ease? YouTube hopes so.
The post YouTube Advances Brand Safety By Limiting Ad-Supported Channels appeared first on Onlinevideo….

9th Mar 2017 Posted in: News Comments Off

Broadcasters try to solve measurement problems caused by fragmentation, while advertisers expect more from their core partners.
The post Every Year Is the Year for Data: Notes From Videology Full Frontal appeared first on Onlinevideo.net – Online Vid…

2nd Aug 2016 Posted in: News Comments Off

Viewability is the KPI of choice for many (despite not actually being a KPI). Videology’s quarterly report also finds that cross-screen advertising is hot, hot, hot.
The post Advertisers Choosing Viewability as a Key Campaign Objective appeared first …

15th Jul 2016 Posted in: News Comments Off

What does it take to get people to stop scrolling and pay attention? How can advertisers engage with viewers and begin a conversation? The newsfeed offers challenges and opportunities.
The post In Facebook Newsfeeds, Ads Need to Learn to Play a Starri…

26th Jan 2016 Posted in: News Comments Off

After creating a simple programmatic buying solution for advertisers, it was only natural that AOL would do the same for publishers.
The post One by AOL Expands, Offers Unified, Modular Publisher Solution appeared first on Onlinevideo.net – Online Vi…

17th Feb 2015 Posted in: News Comments Off

What are the four types of video advertisements on YouTube? What are the six ways to target a desired demographic? A YouTube explainer graphic has the
The post Infographic Offers YouTube Advertising Roadmap: Get Started Fast appeared first on Onlinev…

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