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26th Aug 2015 Posted in: News Comments Off

The latest video monetization report from FreeWheel shows that live video is an ad bonanza, and Apple TV has taken the lead over Roku.
The post Ads on Live Videos Drive the Market, Showing Impressive Growth appeared first on Onlinevideo.net – Online V…

13th Aug 2015 Posted in: News Comments Off
Teads to MRC: 2-Second Viewability Isn't Enough to Build Brands!

The longer viewers spend with a video ad, the more receptive they are to both the brand and the ad’s message.

The post Teads to MRC: 2-Second Viewability Isn’t Enough to Build Brands! appeared first on Onlinevideo.net – Online Video Strategies, Platforms, News, and Tips.

19th Jul 2015 Posted in: News Comments Off

The company’s TripleMatch technology ensures that video playlists show up on relevant web pages, and it will soon work more effectively.
The post AnyClip Takes in $21M, Using Money to Pair Video Ads With Viewers appeared first on Onlinevideo.net – Onl…

9th Jul 2015 Posted in: News Comments Off

Now that online advertisers have a viewability standard, it’s imperative to make sure all parties are measuring the results uniformly.
The post MRC Announces Results from Third Phase of Viewability Testing appeared first on Onlinevideo.net – Online Vi…

16th Jun 2015 Posted in: News Comments Off

Joining the list of popular sites with in-house creative agencies, AOL announces Partner Studio. Georgia-Pacific signs up for an eight-month cross-property campaign.
The post AOL Launches Partner Studio to Create Ad Campaigns With Brands appeared fir…

16th Jun 2015 Posted in: News Comments Off

Remember when no one understood what programmatic meant and no one really cared? That was stage one.
The post The Four Stages of Programmatic Advertising, Explained by VivaKi appeared first on Onlinevideo.net – Online Video Strategies, Platforms, News…

5th Jun 2015 Posted in: News Comments Off

While viewers see ad blockers as a personal choice, publishers see them as outright theft. 144 million people around the world use ad blockers, skipping pre-rolls and other ads. Here’s how to beat them.
The post The War on Video Ads: What Can Adverti…

16th May 2015 Posted in: News Comments Off

How can advertisers make sure their video ads have the best chance of being viewed? New research from Google provides invaluable information.
The post Non-Viewable Video Ads: 76% Are in Background Tabs or Off-Screen appeared first on Onlinevideo.net -…

23rd Apr 2015 Posted in: News Comments Off

According to Vindico’s annual video advertising report, brands are learning that shorter online ads lead to higher completion rates.
The post 15 Is the New 30: Online Ads Are Getting Shorter, Says Report appeared first on Onlinevideo.net – Online Vid…

20th Feb 2015 Posted in: News Comments Off

Working directly with YouTube creators on sponsored videos is a no-no, says YouTube, which now wants a chunk of that ad revenue for itself.
The post Brands Beware: YouTube Is Cracking Down on Sponsored Videos appeared first on Onlinevideo.net – Online…

31st Jan 2015 Posted in: News Comments Off

Which Super Bowl spots have enjoyed the most views and engagements online? Here are the ten ads that tackled the competition.
The post Game-Winning Ads: The Top Ten Online Video Super Bowl Commercials appeared first on Onlinevideo.net – Online Video S…

10th Nov 2014 Posted in: News Comments Off

Do you know where your online video ads are being shown? Learn to spot the black holes of video advertising or risk wasting your marketing budget.
The post The 4 Types of Wasted Video Ad Impressions: Learn to Avoid Them appeared first on Onlinevideo.n…

4th Nov 2014 Posted in: News Comments Off

Video ads have finally come to the popular social networking site, but they’ll need to fit the format if they’re going to be welcomed.
The post Instagram Now Accepting 15-Second Video Ads—With Conditions appeared first on Onlinevideo.net – Online Vi…

8th Oct 2014 Posted in: News Comments Off

PointRoll certainly hopes so. The online advertiser is introducing autoplay for mobile. It’s a win for advertisers, but could it bust cellular data limits?
The post Will Consumers Put Up with Autoplay Video Ads on Mobile Devices? appeared first on Onl…

12th Dec 2012 Posted in: News Comments Off

Many things influence how your video ad is perceived, and they go far beyond the contents of the ad, itself.The post 4 Tips for Effective Online Video Ads appeared first on Onlinevideo.net – Online Video Strategies, Platforms, News, and Tips.

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