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11th Apr 2016 Posted in: News Comments Off

Device and ad length matter when targeting younger or older adults. The IAB, Tremor, and Millward Brown studied 1,800 adults, testing their reactions to video ads.
The post 5 Important Lessons on Video Ad Length for Demographic Targeting appeared firs…

1st Apr 2016 Posted in: News Comments Off

Is two seconds long enough to make an impression on potential customers? If the MRC’s preliminary guidelines stand, that’s when a mobile video ad will be considered viewable.
The post MRC Releases Guidelines for Mobile Ad Viewability Standards appeare…

17th Feb 2016 Posted in: News Comments Off

While advertisers can trust that video ad fraud is reaching a manageable level, video ad viewability rates are moving in the wrong direction.
The post Video Ad Fraud Decreased Throughout 2015, Finds Integral Report appeared first on Onlinevideo.net – …

5th Feb 2016 Posted in: News Comments Off

Something different is happening with this year’s Super Bowl, and Adobe thinks it’s a major pivot point: Many viewers will stream the game, and they’ll see the same ads as broadcast viewers.
The post The Super Bowl Goes Multiscreen: Ads Stream to Inte…

27th Jan 2016 Posted in: News Comments Off

Buyers can choose between two competing viewability standards, and have results verified in real-time by their choice of third-party services.
The post Videology Offers Viewability Guarantees on Self-Service Video Ads appeared first on Onlinevideo.net…

16th Nov 2015 Posted in: News Comments Off

Confused by what native advertising is and how you can use it in a campaign? This primer explains the format and gathers tips from top marketing experts.
The post Native Video Advertising: How to Drive Views and Engagement appeared first on Onlinevide…

3rd Nov 2015 Posted in: News Comments Off
5 Best Practices for Native Mobile Video Campaigns: Hook 'Em Fast

Native video can be especially effective on mobile devices, but you need to follow these five tips to make an impression with distracted, scrolling viewers.

The post 5 Best Practices for Native Mobile Video Campaigns: Hook ‘Em Fast appeared first on Onlinevideo.net – Online Video Strategies, Platforms, News, and Tips.

2nd Nov 2015 Posted in: News Comments Off

In a nod to the future of online video advertising, VAST 4.0 will gain server-side ad-stitching and tracking, as well as an improvement for programmatic selling.
The post VAST 4.0 Now Available for Public Comment, Says IAB Tech Lab appeared first on O…

28th Sep 2015 Posted in: News Comments Off

Need a hand creating HTML5 video or display ads? The IAB Tech Lab has you covered with an updated guide, now open for public comment.
The post HTML5 Digital Advertising Guide Updated as Ad Week Begins in NYC appeared first on Onlinevideo.net – Online …

24th Sep 2015 Posted in: News Comments Off

Design creative assets once and use them in custom ads on a variety of screens. That’s the promise of AOL’s new platform for advertisers.
The post AOL Introduces One by AOL: Creative for Multiplatform Campaigns appeared first on Onlinevideo.net – Onl…

17th Sep 2015 Posted in: News Comments Off

The two hot social networks give advertisers exactly what they’ve been demanding, including 30-second ads, third-party verification, and 100 percent viewability.
The post Instagram and Facebook Offer Changes to Keep Advertisers Happy appeared first on…

4th Sep 2015 Posted in: News Comments Off
Chrome Dumps Flash; Here's What Video Advertisers Need to Know

The Google Chrome browser now pauses many Flash ads, which means fewer views and more unhappy advertisers. Here’s how to make sure your ads get seen every time.

The post Chrome Dumps Flash; Here’s What Video Advertisers Need to Know appeared first on Onlinevideo.net – Online Video Strategies, Platforms, News, and Tips.

26th Aug 2015 Posted in: News Comments Off

The latest video monetization report from FreeWheel shows that live video is an ad bonanza, and Apple TV has taken the lead over Roku.
The post Ads on Live Videos Drive the Market, Showing Impressive Growth appeared first on Onlinevideo.net – Online V…

13th Aug 2015 Posted in: News Comments Off
Teads to MRC: 2-Second Viewability Isn't Enough to Build Brands!

The longer viewers spend with a video ad, the more receptive they are to both the brand and the ad’s message.

The post Teads to MRC: 2-Second Viewability Isn’t Enough to Build Brands! appeared first on Onlinevideo.net – Online Video Strategies, Platforms, News, and Tips.

19th Jul 2015 Posted in: News Comments Off

The company’s TripleMatch technology ensures that video playlists show up on relevant web pages, and it will soon work more effectively.
The post AnyClip Takes in $21M, Using Money to Pair Video Ads With Viewers appeared first on Onlinevideo.net – Onl…

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