Archive
9th Mar 2017 Posted in: News Comments Off
How to Block the Ad Blockers (and Reclaim Loads of Lost Revenue)

The ad-blocking epidemic hurts advertisers and publishers where it hurts most—in the wallet. Here are the strategies that can turn the situation around. Note: It’s not all about better technology.

The post How to Block the Ad Blockers (and Reclaim Loads of Lost Revenue) appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

6th Feb 2017 Posted in: News Comments Off
Christopher Walken Won the Super Blow, Declares TiVo Viewing Data

What spot did viewers need to watch one more time? Christopher Walken—with an assist from Justin Timberlake—won the day with strong viewer engagement.

The post Christopher Walken Won the Super Blow, Declares TiVo Viewing Data appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

23rd Jan 2017 Posted in: News Comments Off

When mobile viewers are rewarded for their time, they have more positive feelings about the video ads they see. That translates to strong brand lift.
The post Get Viewers Watching Mobile Video Ads With a Value Exchange appeared first on Onlinevideo.ne…

18th Jan 2017 Posted in: News Comments Off

Ace Metrix analyzed viewer comments to learn what online video ads pushed the creative needle in 2016 and got the biggest reactions from viewers.
The post Presenting the Most Inspiring, Funny, and Creative Ads of 2016 appeared first on Onlinevideo.net…

15th Dec 2016 Posted in: News Comments Off

In a world of new digital options, many agency advertisers and brand marketers find the most value in tried-and-true age and gender demographic targeting.
The post In Online Video Advertising, Demographic Targeting Still Rules appeared first on Online…

14th Dec 2016 Posted in: News Comments Off

By delivering more accurate viewer forecasting and yield optimization, Adobe helps buyers get their messages in front of the right people, while sellers stop leaving money on the table.
The post Adobe Debuts TV Media Management for Online Video Ad Pla…

15th Oct 2016 Posted in: News Comments Off

Succeeding on Facebook means succeeding in an audio-free environment. Marketers need to get creative and use other strategies to reach consumers.
The post Sounding Off: Tips For Amplifying Muted Autoplay Video Ads appeared first on Onlinevideo.net – O…

16th Aug 2016 Posted in: News Comments Off

Amobee Triggers is a programmatic offering that looks at a variety of real-time and historical cues to determine the key moments when video and display ads will make the biggest impact.
The post Trigger Alert: Amobee Solution Posts Ads at Just the Rig…

18th Jul 2016 Posted in: News Comments Off
5 Takeaways From Google's State of Play Programmatic Video Report

Despite what you’ve heard, online video ad viewability rates are rising, with Google counting a 12 percentage point gain in 2015.

The post 5 Takeaways From Google’s State of Play Programmatic Video Report appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

27th Jun 2016 Posted in: News Comments Off

As American voters study the candidates, political advertisers study American voters. Tremor Video’s research identifies two groups that are more likely to be convinced by online video advertising.
The post Millennial and Hispanic Voters Persuadable b…

11th Apr 2016 Posted in: News Comments Off

Device and ad length matter when targeting younger or older adults. The IAB, Tremor, and Millward Brown studied 1,800 adults, testing their reactions to video ads.
The post 5 Important Lessons on Video Ad Length for Demographic Targeting appeared firs…

1st Apr 2016 Posted in: News Comments Off

Is two seconds long enough to make an impression on potential customers? If the MRC’s preliminary guidelines stand, that’s when a mobile video ad will be considered viewable.
The post MRC Releases Guidelines for Mobile Ad Viewability Standards appeare…

17th Feb 2016 Posted in: News Comments Off

While advertisers can trust that video ad fraud is reaching a manageable level, video ad viewability rates are moving in the wrong direction.
The post Video Ad Fraud Decreased Throughout 2015, Finds Integral Report appeared first on Onlinevideo.net – …

5th Feb 2016 Posted in: News Comments Off

Something different is happening with this year’s Super Bowl, and Adobe thinks it’s a major pivot point: Many viewers will stream the game, and they’ll see the same ads as broadcast viewers.
The post The Super Bowl Goes Multiscreen: Ads Stream to Inte…

27th Jan 2016 Posted in: News Comments Off

Buyers can choose between two competing viewability standards, and have results verified in real-time by their choice of third-party services.
The post Videology Offers Viewability Guarantees on Self-Service Video Ads appeared first on Onlinevideo.net…

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