Archive
11th Feb 2019 Posted in: News Comments Off

Yes, brands can offer creative and memorable moments in just six seconds. A Verizon Media executive highlights short spots that succeed.
The post As Mobile Video Soars, So Do Six-Second Ads appeared first on Onlinevideo.net – Online Video Marketing St…

21st Jan 2019 Posted in: News Comments Off

Yes, there’s a clear winner. A comprehensive study comparing TV, YouTube, and Facebook tests for unaided and aided brand recall.
The post Comparing TV, YouTube, and Facebook Video Ads: Which One Wins? appeared first on Onlinevideo.net – Online Video …

11th Dec 2018 Posted in: News Comments Off
Thanksgiving Was the Best Day of '18 to Reach Shoppers With Video

By tracking video ad performance for the week around Thanksgiving, Sightly shows when shoppers browse and when they buy.

The post Thanksgiving Was the Best Day of ’18 to Reach Shoppers With Video appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

4th Dec 2018 Posted in: News Comments Off

While marketers can get their ads in front of targeted demos on any device, can they guarantee those viewers are actually paying attention?
The post Pay Attention: Can Marketers Be Sure Consumers Are Watching? appeared first on Onlinevideo.net – Onlin…

3rd Dec 2018 Posted in: News Comments Off

A report designed to ease marketers into advanced TV attribution explains different models and highlights success strategies.
The post Advanced TV Attribution Now on Par With Digital, Says FreeWheel appeared first on Onlinevideo.net – Online Video Mar…

19th Nov 2018 Posted in: News Comments Off

To attract Christmas shoppers, create an emotionally resonant story. Glassview offers holiday video ad tips to please new and existing customers.
The post 3 Holiday Video Ad Tips: How to Get Views and Drive ROI appeared first on Onlinevideo.net – Onl…

22nd Oct 2018 Posted in: News Comments Off

Today’s VR gaming headsets will give way to lightweight mixed reality glasses that allow for improved location-based advertising.
The post Mixed Reality Glasses Are Coming, and So Are a New Type of Ads appeared first on Onlinevideo.net – Online Video…

15th Sep 2018 Posted in: News Comments Off

Unlike the TV ad ecosystem, OTT ad workflows are a mix of formats and standards. The Streaming Video Alliance pushes for clarity.
The post Streaming Video Alliance Issues Best Practices for Online Video Ads appeared first on Onlinevideo.net – Online …

31st Aug 2018 Posted in: News Comments Off

There’s no one-size-fits-all solution to online video advertising. In these 3 tips, Facebook helps match advertisements with the viewer’s mindset.
The post 3 Tips From Facebook on Matching Video Ads With Viewers appeared first on Onlinevideo.net – On…

28th Aug 2018 Posted in: News Comments Off

Consumers will spend more time viewing streaming shows, and ad-supported options will be the biggest growth areas, notes a Forrester Report.
The post Online Video Ads Poised for Huge Growth, Says Forrester Report appeared first on Onlinevideo.net – On…

15th Aug 2018 Posted in: News Comments Off

Creating effective mobile video ads isn’t a hassle with Facebook’s latest service, which lets even brands with no videos get in the game.
The post No Videos? No Problem: Facebook Turns Still Images into Video Ads appeared first on Onlinevideo.net – O…

9th Aug 2018 Posted in: News Comments Off

After years of YouTube being the video giant, has Facebook now taken its lead? A report says yes, and by a large margin.
The post Facebook Now Beats YouTube for Video Viewing, Relevant Ads appeared first on Onlinevideo.net – Online Video Marketing Str…

5th Apr 2018 Posted in: News Comments Off

Get up-to-the-second real-time performance data on connected TV spots, then replace what isn’t working, thanks to Nielsen Grabix.
The post Nielsen Grabix Offers Instant Ad Data, No Waiting, With Gracenote appeared first on Onlinevideo.net – Online Vid…

25th Mar 2018 Posted in: News Comments Off

Heard the term but not sure what it means? Ads.txt is the industry’s best defense against rampant ad fraud. Here’s how it works.
The post Ads.txt: Everything Online Video Marketers Need to Know appeared first on Onlinevideo.net – Online Video Marketin…

22nd Mar 2018 Posted in: News Comments Off

The title of most annoying goes to pop-up ads. Whether they’re covering videos or news articles, consumers wish they would disappear.
The post Pop-Up Ads Ruin the Experience, Especially for Online Video appeared first on Onlinevideo.net – Online Vide…

Client Log In
Send us a file