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1st Oct 2017 Posted in: News Comments Off

The browser makers are in charge and marketers had better fall in line. Flash is ending and auto-play restrictions are emerging. Here’s everything marketers need to know about the new viewing rules.
The post Stop Screaming at Me: Marketers Need to Kee…

13th Sep 2017 Posted in: News Comments Off
DMEXCO '17: What Brands Need to Know About Video Influencers

Buy the biggest online talent the campaign budget will allow, and then leave the talent alone. The formula works when brands let influencers communicate on their own.

The post DMEXCO ’17: What Brands Need to Know About Video Influencers appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

12th Sep 2017 Posted in: News Comments Off

It’s a great time to be in online video marketing and advertising, as brands increasingly see its value and plan combined TV/online video campaigns.
The post Pre-DMEXCO Forecast: Online Video Driving Ad Industry Growth appeared first on Onlinevideo.ne…

6th Sep 2017 Posted in: News Comments Off

The use of auto-play on video ads is common across media companies, although upcoming moves from Google and Apple promise to return control to the viewers.
The post Auto-Play Heyday: Over 60% of Publishers Auto-Play Most Video Ads appeared first on On…

23rd Aug 2017 Posted in: News Comments Off

Brands win when ads are fun, clickable, and surprising. AdColony’s Aurora HD Video format lead to significant gains for three mobile advertisers.
The post AdColony Sees Big Numbers for Aurora Interactive Mobile Video Ads appeared first on Onlinevideo…

20th Aug 2017 Posted in: News Comments Off

Advertisers are no longer locked into buying Newsfeed spots when they really only want in-stream placement on Facebook’s growing collection of long-form premium content.
The post Facebook Lures TV Advertisers With Option to Buy In-Stream Spots appeare…

3rd Aug 2017 Posted in: News Comments Off
Connected TV Ad Requests Up 300% Over 3 Years, Says Videology

Mobile is hot, but living room viewing is hotter. Today’s viewers prefer streaming premium video to their living room TVs—and video marketers are taking notice.

The post Connected TV Ad Requests Up 300% Over 3 Years, Says Videology appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

10th Jun 2017 Posted in: News Comments Off
10 Key Insights from Kantar's Survey of Advertising Preferences

Online consumers are surprisingly accepting of ads. It’s only poor ad practices—such as unsophisticated retargeting—that make them install ad-blockers.

The post 10 Key Insights from Kantar’s Survey of Advertising Preferences appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

6th Jun 2017 Posted in: News Comments Off

Not only do vertical video ads fit phone screens better, but viewers see them as more innovative. The once-maligned format now provides a halo effect.
The post 65% Say Brands That Use Vertical Videos Are More Innovative: YuMe appeared first on Onlinev…

12th May 2017 Posted in: News Comments Off

While today’s streaming video viewers have plenty of ad-free options, half prefer skipping the payments and watching commercials instead.
The post 50% of TV Streamers Prefer Commercials to Ad-Free Subscriptions appeared first on Onlinevideo.net – Onl…

11th May 2017 Posted in: News Comments Off

What vertical video ads need is a great place to be seen. With its Mashable Reels features, Mashable aims to provide a premium space for advertisers.
The post Mashable Dives Into Vertical Video Ads at its 2017 NewFront appeared first on Onlinevideo.ne…

11th May 2017 Posted in: News Comments Off

Consumers on the popular social video apps are young, coveted, and not interested in sitting through ads. Getting them to stop and watch requires a savvy production team.
The post Virool and TeamDom Create a Production Studio Just for Verticals appear…

17th Apr 2017 Posted in: News Comments Off

Pre-rolls are the big winner in a new report, and are seen as providing the best value exchange for free content, but mid-roll and outstream video ads have roles to play, as well.
The post When to Use Pre-Roll, Mid-Roll, and Outstream Video Ads: YuMe …

29th Mar 2017 Posted in: News Comments Off

Viewability for video ads is higher than for display, but the area’s high CPM rates make it an attractive area for fraud, notes an Integral Ad Science report.
The post Video Ad Viewability Rises From 40% to 58% By the End of 2016 appeared first on Onl…

9th Mar 2017 Posted in: News Comments Off
How to Block the Ad Blockers (and Reclaim Loads of Lost Revenue)

The ad-blocking epidemic hurts advertisers and publishers where it hurts most—in the wallet. Here are the strategies that can turn the situation around. Note: It’s not all about better technology.

The post How to Block the Ad Blockers (and Reclaim Loads of Lost Revenue) appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

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