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15th Sep 2018 Posted in: News Comments Off

Unlike the TV ad ecosystem, OTT ad workflows are a mix of formats and standards. The Streaming Video Alliance pushes for clarity.
The post Streaming Video Alliance Issues Best Practices for Online Video Ads appeared first on Onlinevideo.net – Online …

31st Aug 2018 Posted in: News Comments Off

There’s no one-size-fits-all solution to online video advertising. In these 3 tips, Facebook helps match advertisements with the viewer’s mindset.
The post 3 Tips From Facebook on Matching Video Ads With Viewers appeared first on Onlinevideo.net – On…

28th Aug 2018 Posted in: News Comments Off

Consumers will spend more time viewing streaming shows, and ad-supported options will be the biggest growth areas, notes a Forrester Report.
The post Online Video Ads Poised for Huge Growth, Says Forrester Report appeared first on Onlinevideo.net – On…

15th Aug 2018 Posted in: News Comments Off

Creating effective mobile video ads isn’t a hassle with Facebook’s latest service, which lets even brands with no videos get in the game.
The post No Videos? No Problem: Facebook Turns Still Images into Video Ads appeared first on Onlinevideo.net – O…

9th Aug 2018 Posted in: News Comments Off

After years of YouTube being the video giant, has Facebook now taken its lead? A report says yes, and by a large margin.
The post Facebook Now Beats YouTube for Video Viewing, Relevant Ads appeared first on Onlinevideo.net – Online Video Marketing Str…

5th Apr 2018 Posted in: News Comments Off

Get up-to-the-second real-time performance data on connected TV spots, then replace what isn’t working, thanks to Nielsen Grabix.
The post Nielsen Grabix Offers Instant Ad Data, No Waiting, With Gracenote appeared first on Onlinevideo.net – Online Vid…

25th Mar 2018 Posted in: News Comments Off

Heard the term but not sure what it means? Ads.txt is the industry’s best defense against rampant ad fraud. Here’s how it works.
The post Ads.txt: Everything Online Video Marketers Need to Know appeared first on Onlinevideo.net – Online Video Marketin…

22nd Mar 2018 Posted in: News Comments Off

The title of most annoying goes to pop-up ads. Whether they’re covering videos or news articles, consumers wish they would disappear.
The post Pop-Up Ads Ruin the Experience, Especially for Online Video appeared first on Onlinevideo.net – Online Vide…

31st Jan 2018 Posted in: News Comments Off

Sites like YouTube and Facebook will do well in video ad sales through 2022, as advertisers look for premium, brand-safe FVOD content.
The post FVOD Will Become a Hot Growth Area for Video Advertising: Juniper appeared first on Onlinevideo.net – Onlin…

1st Oct 2017 Posted in: News Comments Off

The browser makers are in charge and marketers had better fall in line. Flash is ending and auto-play restrictions are emerging. Here’s everything marketers need to know about the new viewing rules.
The post Stop Screaming at Me: Marketers Need to Kee…

13th Sep 2017 Posted in: News Comments Off
DMEXCO '17: What Brands Need to Know About Video Influencers

Buy the biggest online talent the campaign budget will allow, and then leave the talent alone. The formula works when brands let influencers communicate on their own.

The post DMEXCO ’17: What Brands Need to Know About Video Influencers appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

12th Sep 2017 Posted in: News Comments Off

It’s a great time to be in online video marketing and advertising, as brands increasingly see its value and plan combined TV/online video campaigns.
The post Pre-DMEXCO Forecast: Online Video Driving Ad Industry Growth appeared first on Onlinevideo.ne…

6th Sep 2017 Posted in: News Comments Off

The use of auto-play on video ads is common across media companies, although upcoming moves from Google and Apple promise to return control to the viewers.
The post Auto-Play Heyday: Over 60% of Publishers Auto-Play Most Video Ads appeared first on On…

23rd Aug 2017 Posted in: News Comments Off

Brands win when ads are fun, clickable, and surprising. AdColony’s Aurora HD Video format lead to significant gains for three mobile advertisers.
The post AdColony Sees Big Numbers for Aurora Interactive Mobile Video Ads appeared first on Onlinevideo…

20th Aug 2017 Posted in: News Comments Off

Advertisers are no longer locked into buying Newsfeed spots when they really only want in-stream placement on Facebook’s growing collection of long-form premium content.
The post Facebook Lures TV Advertisers With Option to Buy In-Stream Spots appeare…

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