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14th Nov 2017 Posted in: News Comments Off

While it might take extra time, money, or planning, giving mobile shoppers a vertical ad experience pays off. Now, a vertical video guide helps brands get started.
The post IAB Releases Vertical Video Guide: Give Shoppers the Full Picture appeared fir…

18th Oct 2017 Posted in: News Comments Off
Bryson Gordon, measurement

The entire video ecosystem is going to have to work together to solve today’s measurement and targeting obstacles. But not everyone is ready for change.

The post Today’s Measurement Challenges Are Bigger Than Any One Company appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

4th Apr 2017 Posted in: News Comments Off

Soldiers watch the Super Bowl, single parents are both soft and strong, and an adorable scruffy puppy saves and gets saved at the same time.
The post Breakthrough Video Ads of Q1 Celebrate Love and Enduring Values appeared first on Onlinevideo.net – O…

18th Jan 2017 Posted in: News Comments Off

Ace Metrix analyzed viewer comments to learn what online video ads pushed the creative needle in 2016 and got the biggest reactions from viewers.
The post Presenting the Most Inspiring, Funny, and Creative Ads of 2016 appeared first on Onlinevideo.net…

11th Nov 2016 Posted in: News Comments Off

Online video ads are effective, especially if brands are going after younger shoppers. Here are a few other ways to break through to the millennial audience.
The post Young Adults More Likely to Make a Purchase After Viewing a Video appeared first on …

28th Oct 2016 Posted in: News Comments Off

It’s a step online video advertisers have been waiting for: With vCE now baked into the Roku OS, it’s easy to compare campaign performance across platforms.
The post Buy on OTT Boxes With Confidence: Roku Now Supports ComScore vCE appeared first on On…

22nd Aug 2016 Posted in: News Comments Off

The first annual Besties Awards are here, uncovering the best online video ads online. What moves viewers? What makes them laugh or cry? The Besties will find out.
The post Announcing the OnlineVideo.net Besties: Nominate Your Best Work! appeared firs…

16th Aug 2016 Posted in: News Comments Off
Which Ads Are Winning the Olympics? Here's the List So Far

Olympic ads often feature the athletes themselves, as well as inspirational messages. They’re popular with viewers who enjoy the chance to see top competitors in a different setting.

The post Which Ads Are Winning the Olympics? Here’s the List So Far appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

3rd Jun 2016 Posted in: News Comments Off
Programmatic Buying: What it Means, How It's Changing Advertising

Data, automation, and measurement will forever shape the online ad-buying ecosystem, yet deep problems remain with viewability and deep-rooted fraud.

The post Programmatic Buying: What it Means, How It’s Changing Advertising appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

27th May 2016 Posted in: News Comments Off

Publishers are investing in premium online video in hopes of luring TV ad dollars, but premium video by itself isn’t enough. Where is the audience development?
The post OgilvyOne Says Premium Online Video Is a Short-Term Strategy appeared first on Onl…

6th May 2016 Posted in: News Comments Off

Advertisers know Google Preferred as the way to buy the cream of YouTube’s crop, placing ads on the top creator videos. Google Preferred now lets them buy spots on viral sensations, as well.
The post Go Viral! Google Preferred Lets Advertisers Buy Bre…

27th Oct 2015 Posted in: News Comments Off

When video ads are stitched to the content, viewers benefit from TV-like buffer-free viewing and ad-blockers don’t know what content to block.
The post Brightcove Gives a Lift to Ad-Blocking With Server-Side Insertion appeared first on Onlinevideo.net…

16th Sep 2015 Posted in: News Comments Off

The latest quarterly report from Ooyala shows that viewers are comfortable watching any length content on any size screen.
The post Advertisers Succeeding With Mobile Video and Programmatic Buys appeared first on Onlinevideo.net – Online Video Strate…

10th Sep 2015 Posted in: News Comments Off

If your channel has a sizable audience, it’s time to monetize it. We break down the 5 ways successful channels can turn their popularity into cold hard cash.
The post 5 Ways to Get Paid on YouTube: Ramping Up the Revenue Streams appeared first on Onli…

2nd Sep 2015 Posted in: News Comments Off

Subscription video-on-demand service Hulu has been an important way for advertisers to reach cord-cutting young viewers. Will that valuable demo flock to the ad-free option?
The post Hulu Offers Ad-Free Service; How Will the Ad Community React? appear…

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