Archive
21st Oct 2018 Posted in: News Comments Off

Two-thirds of streamers are happy with their commercial ad load, far higher than the number of pay TV customers who can say the same.
The post The Ad Load Difference: 66% of Streaming Customers Are Satisfied appeared first on Onlinevideo.net – Online …

2nd Apr 2018 Posted in: News Comments Off
Adobe Sneak Peek

What works on one video platform might be unwatchable on another. Get a sneak peek at a product that creates new versions using artificial intelligence.

The post Peek at Video Ad AI, Adobe’s Video Marketing Platform Time-Saver appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

29th Mar 2018 Posted in: News Comments Off

Thanks to a deal announced today between NBCUniversal and Adobe, media buyers can target digital viewers on their own.
The post NBCUniversal Partners With Adobe for Addressable Ad Sales appeared first on Onlinevideo.net – Online Video Marketing Strate…

29th Mar 2018 Posted in: News Comments Off

Viewers are watching just as much television, but doing it on a variety of platforms. Measuring digital TV views can be a challenge.
The post Digital TV and Traditional TV Viewers: Plan a Marketing Campaign appeared first on Onlinevideo.net – Online V…

28th Mar 2018 Posted in: News Comments Off

Template-driven ads and a focus on ROI and direct response are crowding out ad creativity. Consumers are turning away.
The post Ad Creativity Is Suffering, and Too Much Data Is the Reason appeared first on Onlinevideo.net – Online Video Marketing Stra…

27th Mar 2018 Posted in: News Comments Off

Adobe’s marketing experts offer predictions for the coming years, and see that digital privacy concerns aren’t going away any time soon.
The post Digital Privacy, VR, Product Placement: What to Expect in 2018 appeared first on Onlinevideo.net – Online…

27th Mar 2018 Posted in: News Comments Off

After a year of alarm about the lack of transparency in the online advertising ecosystem, a roadmap has started to emerge.
The post 3 Steps for Guaranteeing Transparency: Adobe Shows the Way appeared first on Onlinevideo.net – Online Video Marketing S…

3rd Oct 2017 Posted in: News Comments Off

TV alone won’t do the job, and neither will OTT alone. To gain the greatest reach of a desired audience, marketers need to take a combined approach.
The post Advertisers: Lead With TV, Fill-In With Online, Advises Adobe appeared first on Onlinevideo.n…

16th May 2017 Posted in: News Comments Off

Viewers expect ads to match the platform they’re on. If the ad isn’t formatted for the platform, expect completion rates to drop significantly. Adobe has the proof.
The post How Video Marketers Unintentionally Sabotage Their Results appeared first on …

23rd Mar 2017 Posted in: News Comments Off

The top video services rely on targeted personalization efforts to boost their bottom lines. Here’s how any company can put personalization data to work.
The post How to Deliver the Right Videos to the Right Viewers appeared first on Onlinevideo.net -…

21st Mar 2017 Posted in: News Comments Off

Web growth is saturated and online viewing is taking from traditional TV. Video marketers need to optimize their media buys to follow the target audience.
The post Video Marketers Need to Drive Growth in a Saturated Online World appeared first on Onli…

21st Mar 2017 Posted in: News Comments Off

Experience Cloud give brands the tools they need to create personalized experiences with consumers, while Advertising Cloud helps advertisers use data for smart ad buys.
The post Adobe Debuts Experience Cloud, Advertising Cloud as Summit Begins appear…

14th Dec 2016 Posted in: News Comments Off

By delivering more accurate viewer forecasting and yield optimization, Adobe helps buyers get their messages in front of the right people, while sellers stop leaving money on the table.
The post Adobe Debuts TV Media Management for Online Video Ad Pla…

10th Nov 2016 Posted in: News Comments Off

Combining Adobe’s data and TubeMogul’s DSP will form an end-to-end platform that lets advertisers buy targeted video ads on desktop, mobile, and TV.
The post Adobe Buys TubeMogul for $540M Creating Full-Service Solution appeared first on Onlinevideo.n…

17th May 2016 Posted in: News Comments Off

Create immersive spaces for viewers to inhabit, but don’t forget the brand support: Adobe’s VR tools let marketers know exactly where viewers are looking in virtual video.
The post Adobe Marketing Cloud Adds Virtual Reality Video Support appeared firs…

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