Archive
2nd Jan 2019 Posted in: News Comments Off

New video options try to steal the spotlight, but the VAB says multi-screen premium video is the winner for six important reasons.
The post 6 Keys to Creating a Multi-Screen Premium Video Campaign appeared first on Onlinevideo.net – Online Video Mark…

31st Dec 2018 Posted in: News Comments Off
Looking Back: OnlineVideo.net's 10 Most Viewed Articles of 2018

Facebook, Facebook, and more Facebook. Looking back at the video marketing topics that brought the most clicks shows a strong interest in the social network.

The post Looking Back: OnlineVideo.net’s 10 Most Viewed Articles of 2018 appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

20th Dec 2018 Posted in: News Comments Off

Brands are spending less on linear TV and more on addressable video ads, but addressable isn’t yet making up the difference, says Warc.
The post Linear TV Is Still the Advertising King But its Days Are Numbered appeared first on Onlinevideo.net – Onli…

24th Sep 2018 Posted in: News Comments Off

Reaching addressable audiences at scale and providing transparency are popular buzzwords, but will Hearst Anyscreen deliver?
The post Hearst Launches its Own Addressable Marketplace: Hearst Anyscreen appeared first on Onlinevideo.net – Online Video Ma…

20th Sep 2018 Posted in: News Comments Off

Three expert vendors offer pro tips on delivering addressable advertising for massive live events. To avoid bottlenecks, skip just-in-time placement and work in advance.
The post Scaling Addressable Advertising: Tips From Akamai, SpotX, Yospace appear…

25th Jul 2018 Posted in: News Comments Off

Looking to make a big impression with a splashy product branding campaign? Then save costs and skip addressable advertising.
The post Addressable Advertising: Viacom Explains How and When to Use It appeared first on Onlinevideo.net – Online Video Mark…

25th Jun 2018 Posted in: News Comments Off
AppNexus

If they’re going to succeed against new media giants, old media giants need to get a lot bigger. The new AT&T with TimeWarner and AppNexus is massive.

The post Can AT&T + TimeWarner + AppNexus Win Against Google and Facebook? appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

3rd Jan 2018 Posted in: News Comments Off

The online ad market is growing fast, led by better data and increased reliance on programmatic channels, but creative solutions are needed for common problems.
The post Data, Targeting, Privacy to Dominate 2018 Digital Ad Discussions appeared first o…

26th Oct 2017 Posted in: News Comments Off

It’s advanced TV with training wheels: DETVgo offers a self-service method for advertisers to buy exactly the TV audience they want using online-style targeting.
The post Videology Launches DETVgo, a Self-Service Option for Advanced TV appeared first …

20th Jul 2017 Posted in: News Comments Off

The good news is that programmatic and addressable ad buying for TV are showing huge percentage gains. The bad news is that both are still extremely small areas.
The post Programmatic and Addressable TV Spend Rising, Still a Small Part appeared first …

22nd Mar 2017 Posted in: News Comments Off
Addressable TV Is Coming, But It's Not Yet Ready for Prime Time

TV ad sales are in a state of flux, somewhere between the traditional model and the one that will take over. It’s a tense time with no one solution working across all platforms.

The post Addressable TV Is Coming, But It’s Not Yet Ready for Prime Time appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

29th Dec 2016 Posted in: News Comments Off
For Addressable TV, What Doesn't Work as Important as What Does

The level of data available with addressable advertising makes failures just as instructive as successes, showing exactly when a campaign goes wrong.

The post For Addressable TV, What Doesn’t Work as Important as What Does appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

14th Dec 2016 Posted in: News Comments Off

By delivering more accurate viewer forecasting and yield optimization, Adobe helps buyers get their messages in front of the right people, while sellers stop leaving money on the table.
The post Adobe Debuts TV Media Management for Online Video Ad Pla…

28th Dec 2015 Posted in: News Comments Off
The U.K.—Not the U.S.—Leads the Shift to Programmatic Advertising

While the United Kingdom is leading the world in programmatic trading, major players still need to overcome significant hurdles along the road to adoption.

The post The U.K.—Not the U.S.—Leads the Shift to Programmatic Advertising appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

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