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30th Dec 2017 Posted in: News Comments Off

When app marketers want to push their products, they overwhelmingly find video ads are the most effective. An app install survey spells out the strategies they rely on.
The post App Install Survey Shows Video Ads Work Better Than TV Spots appeared fir…

9th Oct 2017 Posted in: News Comments Off

Consumers want to be rewarded for their time. “Our attention is valuable,” they say. “If you want me to watch your video ad, pay me to do it.”
The post Rewards Matter: Consumers Like Video Ads Best When Rewarded appeared first on Onlinevideo.net – Onl…

23rd Aug 2017 Posted in: News Comments Off

Brands win when ads are fun, clickable, and surprising. AdColony’s Aurora HD Video format lead to significant gains for three mobile advertisers.
The post AdColony Sees Big Numbers for Aurora Interactive Mobile Video Ads appeared first on Onlinevideo…

1st Jun 2017 Posted in: News Comments Off
Video Advertising Exploding for App Marketers, Finds Survey

App install marketers—who promote mobile apps typically with mobile ads—find full-screen and social video ads to be hugely effective.

The post Video Advertising Exploding for App Marketers, Finds Survey appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

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