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13th Dec 2017 Posted in: News Comments Off

Advertisers are experimenting with shorter pre-roll ad formats, but viewers still don’t like them. For high completions, go with mid-roll ads.
The post Mid-Roll CTV Completion Rates Dominate at 98%: Oolaya Report appeared first on Onlinevideo.net – On…

9th Dec 2017 Posted in: News Comments Off

Thanks to recent moves by Amazon, influencer video now has a home on the shopping platform. Here’s how marketers can take advantage for giant sales.
The post Amazon Combines Influencers and Video for a Major Marketing Win appeared first on Onlinevideo…

5th Dec 2017 Posted in: News Comments Off

According to a Zenith advertising forecast, online video will grow by an average of 17 percent for the next 3 years.
The post Forecast: Strong Growth in Online Video Advertising Through 2020 appeared first on Onlinevideo.net – Online Video Marketing …

30th Nov 2017 Posted in: News Comments Off

The big internet companies see a lucrative future in streaming video, and they’ve got the money to bankroll a variety of projects. Broadcasters need to work together to create viewer-pleasing smart ad solutions.
The post Broadcasters See Advanced Adve…

28th Nov 2017 Posted in: News Comments Off

An H1 2017 report shows digital ad spend is up in European countries, but nearly all of the area’s gains come from mobile and video ads.
The post Mobile and Video Leading European Online Ad Gains, Says Report appeared first on Onlinevideo.net – Online…

11th Nov 2017 Posted in: News Comments Off
Matthew Hogg and Ryan Pauley on building programmatic trust

Paid ads that are never seen? Brand pre-rolls in front of unsavory videos? That’s a recipe for destroying advertisers’ trust. A panel shows the steps that need to be taken.

The post Programmatic Needs to Win Back Advertisers’ Trust; Here’s How appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

8th Nov 2017 Posted in: News Comments Off

How vital is viewability for online video ad campaigns? While it’s undeniably important, it’s not the only metric advertisers need to pay attention to.
The post Viewability Crucial for Campaign Success, But Not the Only Factor appeared first on Online…

23rd Oct 2017 Posted in: News Comments Off

AI targeting is key for the growth of online advertising. While consumer groups will see advanced targeting as an invasion of privacy, publishers will become more creative.
The post 75% of Online Ads Will Use AI Targeting by 2022, Predicts Juniper app…

20th Oct 2017 Posted in: News Comments Off

In a real-world test of video gamers, YuMe found that VR ads were remembered at a high rate, with VR pre-rolls showing strong aided recall performance.
The post VR Ads Show Huge Product Recall Numbers, Finds YuMe Study appeared first on Onlinevideo.ne…

18th Oct 2017 Posted in: News Comments Off
Bryson Gordon, measurement

The entire video ecosystem is going to have to work together to solve today’s measurement and targeting obstacles. But not everyone is ready for change.

The post Today’s Measurement Challenges Are Bigger Than Any One Company appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

12th Oct 2017 Posted in: News Comments Off
Time Inc. Adapt Video

By building Adapt Video, a flexible ad format, on top of DoubleClick’s framework, Time Inc. is creating new revenue opportunities and giving viewers a full-screen experience.

The post Time Inc.’s Proprietary Native Video Ads Adapt to Any Device appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

11th Oct 2017 Posted in: News Comments Off

Reaching viewers when they’re in a receptive state of mind means reaching them on connected TV. Viewers find CTV ads are tolerated better than broadcast TV spots.
The post Streaming Video CTV Ads Found Less Annoying Than Broadcast Spots appeared first…

9th Oct 2017 Posted in: News Comments Off

Consumers want to be rewarded for their time. “Our attention is valuable,” they say. “If you want me to watch your video ad, pay me to do it.”
The post Rewards Matter: Consumers Like Video Ads Best When Rewarded appeared first on Onlinevideo.net – Onl…

3rd Oct 2017 Posted in: News Comments Off

TV alone won’t do the job, and neither will OTT alone. To gain the greatest reach of a desired audience, marketers need to take a combined approach.
The post Advertisers: Lead With TV, Fill-In With Online, Advises Adobe appeared first on Onlinevideo.n…

2nd Oct 2017 Posted in: News Comments Off

Even among strong premium video ad completion rates, this stat stands out. And the rate for live video mid-rolls is nearly as strong.
The post Mid-Roll Video Ad Completion Nearly 100%, Finds FreeWheel Report appeared first on Onlinevideo.net – Online …

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