Yes, brands can offer creative and memorable moments in just six seconds. A Verizon Media executive highlights short spots that succeed.
The post As Mobile Video Soars, So Do Six-Second Ads appeared first on Onlinevideo.net – Online Video Marketing St…
Heard of the California Consumer Privacy Act? It’ll be here in less than a year, and it’s sure to have a giant impact on the video ad industry.
The post Consumer Privacy in 2019: Ad Practices Lead to Better Experiences appeared first on Onlinevideo.ne…
Yes, there’s a clear winner. A comprehensive study comparing TV, YouTube, and Facebook tests for unaided and aided brand recall.
The post Comparing TV, YouTube, and Facebook Video Ads: Which One Wins? appeared first on Onlinevideo.net – Online Video …
The United States is the clear leader for Instagram influencers, where women, micro-influencers, and millennials dominate sponsored posts.
The post Sponsored Posts on the Rise: Insta Influencers Grew By 39% in ’18 appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
With its no-engineering-needed ad insertion solution, Wurl provides a simple way to serve video ads on connected TV platforms.
The post Wurl Introduces AdSpring to Deliver Ads to Connected TV Viewers appeared first on Onlinevideo.net – Online Video M…
How Americans watch TV has changed a lot in the past five years, with OTT and mobile devices now the hottest areas.
The post OTT Ad Views Show Huge Gains in the U.S., Finds FreeWheel appeared first on Onlinevideo.net – Online Video Marketing Strategi…
By tracking video ad performance for the week around Thanksgiving, Sightly shows when shoppers browse and when they buy.
The post Thanksgiving Was the Best Day of ’18 to Reach Shoppers With Video appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
The era of attribution is here. A joint solution from RhythmOne and Places lets marketers quantify in-store visits and brand lift.
The post RhythmOne Works With Placed to Track and Measure In-Store Visits appeared first on Onlinevideo.net – Online Vi…
A report designed to ease marketers into advanced TV attribution explains different models and highlights success strategies.
The post Advanced TV Attribution Now on Par With Digital, Says FreeWheel appeared first on Onlinevideo.net – Online Video Mar…
When cord-cutters stream from ad-free online services, how can marketers reach them? Through their on-screen menus, RhythmOne says.
The post RhythmOne Offering More Ways to Reach Connected TV Viewers appeared first on Onlinevideo.net – Online Video M…
To attract Christmas shoppers, create an emotionally resonant story. Glassview offers holiday video ad tips to please new and existing customers.
The post 3 Holiday Video Ad Tips: How to Get Views and Drive ROI appeared first on Onlinevideo.net – Onl…
After sifting through an unprecedented amount of public comments, the IAB Tech Lab has released the final version of VAST 4.1.
The post Exclusive: IAB Publishes Final Version of VAST 4.1 Spec appeared first on Onlinevideo.net – Online Video Marketing…
Thanks to the rise of living room streaming of premium content, marketers enjoy high completion rates on their 30-second ad breaks.
The post The 30-Second Ad Makes a Comeback, Now 55% of All Video Ad Views appeared first on Onlinevideo.net – Online Vi…
Today’s VR gaming headsets will give way to lightweight mixed reality glasses that allow for improved location-based advertising.
The post Mixed Reality Glasses Are Coming, and So Are a New Type of Ads appeared first on Onlinevideo.net – Online Video…
Why stick to one-size-fits-all when personalization lets marketers do so much more? Learn how Innovid delivered strong metrics with data-driven video ads.
The post How L’Oréal Drove Online Traffic With Data-Driven Video Ads appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
