Archive
8th Nov 2018 Posted in: News Comments Off

After sifting through an unprecedented amount of public comments, the IAB Tech Lab has released the final version of VAST 4.1.
The post Exclusive: IAB Publishes Final Version of VAST 4.1 Spec appeared first on Onlinevideo.net – Online Video Marketing…

5th Nov 2018 Posted in: News Comments Off

Thanks to the rise of living room streaming of premium content, marketers enjoy high completion rates on their 30-second ad breaks.
The post The 30-Second Ad Makes a Comeback, Now 55% of All Video Ad Views appeared first on Onlinevideo.net – Online Vi…

22nd Oct 2018 Posted in: News Comments Off

Today’s VR gaming headsets will give way to lightweight mixed reality glasses that allow for improved location-based advertising.
The post Mixed Reality Glasses Are Coming, and So Are a New Type of Ads appeared first on Onlinevideo.net – Online Video…

15th Oct 2018 Posted in: News Comments Off
Data-Driven Video

Why stick to one-size-fits-all when personalization lets marketers do so much more? Learn how Innovid delivered strong metrics with data-driven video ads.

The post How L’Oréal Drove Online Traffic With Data-Driven Video Ads appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

13th Oct 2018 Posted in: News Comments Off

It creates a TV-like experience and fools the ad-blockers. Here’s why SSAI is the most important technology around for online video advertising.
The post SSAI: What Marketers Need to Know About Server-Side Ad Insertion appeared first on Onlinevideo.ne…

11th Oct 2018 Posted in: News Comments Off

It turns out people who watch free or paid ad-supported OTT video are a pretty desirable demo, as an IAB report demonstrates.
The post Ad-Supported OTT Video Watched by the Young and the Wealthy appeared first on Onlinevideo.net – Online Video Market…

10th Oct 2018 Posted in: News Comments Off

And it’s not stopping! While Facebook takes a massive piece of the video advertising pie, it will expand with double-digit growth.
The post Facebook Takes a Quarter of All U.S. Video Ad Spending: eMarketer appeared first on Onlinevideo.net – Online Vi…

9th Oct 2018 Posted in: News Comments Off
Roku Measurement Partner Program

Brands need to know their OTT ads are having an effect, and that’s what Roku aims to deliver. The leading OTT video platform today announced the Measurement Partner Program, which offers campaign metrics for all parts of the marketing funnel. Eleven partners—Nielsen, ComScore, ResearchNow, Nielsen Catalina Solutions, Acxiom, Experian, Oracle Data Cloud, Kantar, Placed, Factual, […]

The post The Roku Measurement Partner Program Offers Third-Party Metrics appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

1st Oct 2018 Posted in: News Comments Off

With extensions, viewers can take action from a YouTube video page. New extensions support movie booking and app downloading.
The post YouTube Offers More Ad Extensions and Improves Brand Lift Measure appeared first on Onlinevideo.net – Online Video …

17th Sep 2018 Posted in: News Comments Off

So many video channels available, but where do begin? Hear two multi-platform marketing pros explain how they start a campaign.
The post Multi-Platform Marketing: Does the Concept or Channel Come First? appeared first on Onlinevideo.net – Online Video…

15th Sep 2018 Posted in: News Comments Off

Unlike the TV ad ecosystem, OTT ad workflows are a mix of formats and standards. The Streaming Video Alliance pushes for clarity.
The post Streaming Video Alliance Issues Best Practices for Online Video Ads appeared first on Onlinevideo.net – Online …

13th Sep 2018 Posted in: News Comments Off
YouTube Announces Vertical Video Ad Support

With 70 percent of YouTube viewing done on a mobile device, what took them so long? Vertical video ad support is finally here.

The post YouTube Announces Vertical Video Ad Support at DMEXCO ’18 appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

11th Sep 2018 Posted in: News Comments Off

How do streaming audio or video ads lead to improved brand metrics? Nielsen Brand Effect promises cross-platform metrics, and it now works with Spotify.
The post Nielsen and Spotify Expand Partnership With Nielsen Brand Effect appeared first on Online…

9th Sep 2018 Posted in: News Comments Off

When working with influencers, combine entertainment and information to keep them on message. Read on for other influencer marketing secrets.
The post Influencer Marketing Secrets: How to Keep the Talent On-Message appeared first on Onlinevideo.net – …

4th Sep 2018 Posted in: News Comments Off

Not all immersive video experiences serve the same purpose. To understand what ads viewers tolerate, consider how different content is watched.
The post Ads in AR, VR, and 360: How Many Will Viewers Tolerate? appeared first on Onlinevideo.net – Online…

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