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4th Sep 2018 Posted in: News Comments Off

Not all immersive video experiences serve the same purpose. To understand what ads viewers tolerate, consider how different content is watched.
The post Ads in AR, VR, and 360: How Many Will Viewers Tolerate? appeared first on Onlinevideo.net – Online…

16th Aug 2018 Posted in: News Comments Off

When creating VR, AR, or 360 video experiences, publishers can’t rely on the tech alone. They need to find events that are a perfect match.
The post 360 Video Experiences: Show the Audience Something Fresh appeared first on Onlinevideo.net – Online Vi…

10th Aug 2018 Posted in: News Comments Off

Does that VR or 360 video project pass the OMG test? If not, it’s not worth doing says one Emmy award-winning digital producer.
The post 360 Video: Impress With Quality Over Quantity, Says Meredith appeared first on Onlinevideo.net – Online Video Mar…

3rd Aug 2018 Posted in: News Comments Off

Sure, VR/AR/360 production would be fun to integrate in a marketing campaign, but it’s too costly, right? Actually, it doesn’t have to be.
The post VR/AR/360 Production: Making the Case Inside an Organization appeared first on Onlinevideo.net – Onlin…

12th Apr 2018 Posted in: News Comments Off

Join us May 9 in New York City for the most forward-looking video marketing conference yet. Naturally, the future of VR, AR, and 360 video is on the agenda.
The post VR, AR, and 360 Video for Marketing: See it First at the Video Marketing Power Summit…

13th Mar 2018 Posted in: News Comments Off
360° Video Ads

It’s early days for 360° video ads, but the future looks promising. But before brands can succeed, here are a few things they need to know.

The post 360° Video Ads Boost Purchase Intent on Mobile and Desktop appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

28th Feb 2018 Posted in: News Comments Off
360° Videos Score 46% Better Completion Rates Than Regular Videos

Using an ad offering a 360° VR experience, the marketing team behind 50 Shades Darker got a 10x uplift compared to a control ad.

The post 360° Videos Score 46% Better Completion Rates Than Regular Videos appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

10th Aug 2017 Posted in: News Comments Off

Cutting-edge consumers are enjoying the new wave of 360-degree and virtual reality videos, and advertisers are right there with them.
The post Marketers See Opportunities in VR and 360-Degree Videos appeared first on Onlinevideo.net – Online Video Mar…

7th Jan 2017 Posted in: News Comments Off

Yes, VR is a hot and growing area. No, not every brand needs to be on it. Reps from CAA and Samsung explain what makes a great brand partnership
The post CES 2017: Brands Need to Approach VR for the Right Reasons appeared first on Onlinevideo.net – On…

20th Oct 2016 Posted in: News Comments Off

VR is a hot area for brands, but why keep the experience locked up behind an app? Lexus and The Washington Post debuted easy access VR video.
The post Branded VR Video With No App Required: Omnivirt Shows the Way appeared first on Onlinevideo.net – On…

14th Jun 2016 Posted in: News Comments Off

Customers will stream long and prosper with Vulcan, a modern, responsive, and lightweight video player. Here are a few ways it keeps viewers happy.
The post Wistia Introduces Vulcan, a More Social Online Video Player appeared first on Onlinevideo.net …

17th May 2016 Posted in: News Comments Off

Create immersive spaces for viewers to inhabit, but don’t forget the brand support: Adobe’s VR tools let marketers know exactly where viewers are looking in virtual video.
The post Adobe Marketing Cloud Adds Virtual Reality Video Support appeared firs…

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