Archive
6th Dec 2017 Posted in: News Comments Off
walled gardens

Brand safety they got. Transparency, not so much. That’s why walled gardens will get a few modifications in the year to come.

The post Walled Gardens Will Grow in 2018, Predicts Kantar Millward Brown appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

28th Oct 2017 Posted in: News Comments Off
Reevaluate online video channels

Some brands are stuck thinking they need to post to all the online video channels available, capturing viewers wherever they can. But focusing on a few key channels delivers better results.

The post Planning for ’18: Reevaluate the Online Video Channels Brands Use appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

12th Sep 2017 Posted in: News Comments Off

It’s a great time to be in online video marketing and advertising, as brands increasingly see its value and plan combined TV/online video campaigns.
The post Pre-DMEXCO Forecast: Online Video Driving Ad Industry Growth appeared first on Onlinevideo.ne…

18th Jul 2017 Posted in: News Comments Off

While video advertisers currently spend more reaching non-mobile devices, that will change next year as mobile viewing continues to explode.
The post Online Video Ad Market to Reach $27.2 Billion U.S. this Year appeared first on Onlinevideo.net – Onli…

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