Archive
3rd Jan 2018 Posted in: News Comments Off

The online ad market is growing fast, led by better data and increased reliance on programmatic channels, but creative solutions are needed for common problems.
The post Data, Targeting, Privacy to Dominate 2018 Digital Ad Discussions appeared first o…

16th Dec 2017 Posted in: News Comments Off

We gathered exclusive predictions from 18 video advertising insiders to find out what the year ahead will bring. Expect massive changes, mostly for the better.
The post Predictions for Online Video Marketing in 2018: The Experts Speak appeared first o…

15th Dec 2017 Posted in: News Comments Off

Brands and media companies believe video is effective and plan to create more of it and increase spending. Now if only they could find the time and resources.
The post 88% Will Increase Online Video Spending in 2018, Finds Wochit appeared first on On…

6th Dec 2017 Posted in: News Comments Off
walled gardens

Brand safety they got. Transparency, not so much. That’s why walled gardens will get a few modifications in the year to come.

The post Walled Gardens Will Grow in 2018, Predicts Kantar Millward Brown appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

28th Oct 2017 Posted in: News Comments Off
Reevaluate online video channels

Some brands are stuck thinking they need to post to all the online video channels available, capturing viewers wherever they can. But focusing on a few key channels delivers better results.

The post Planning for ’18: Reevaluate the Online Video Channels Brands Use appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

12th Sep 2017 Posted in: News Comments Off

It’s a great time to be in online video marketing and advertising, as brands increasingly see its value and plan combined TV/online video campaigns.
The post Pre-DMEXCO Forecast: Online Video Driving Ad Industry Growth appeared first on Onlinevideo.ne…

18th Jul 2017 Posted in: News Comments Off

While video advertisers currently spend more reaching non-mobile devices, that will change next year as mobile viewing continues to explode.
The post Online Video Ad Market to Reach $27.2 Billion U.S. this Year appeared first on Onlinevideo.net – Onli…

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