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12th Sep 2017 Posted in: News Comments Off

It’s a great time to be in online video marketing and advertising, as brands increasingly see its value and plan combined TV/online video campaigns.
The post Pre-DMEXCO Forecast: Online Video Driving Ad Industry Growth appeared first on Onlinevideo.ne…

19th Jul 2017 Posted in: News Comments Off
Don't Be Afraid to Go Long: Long Brand Videos Get High Engagement

While viewers tune away quickly on video sharing and social media sites, they’re much more likely to watch long-form content on a brand-owned property.

The post Don’t Be Afraid to Go Long: Long Brand Videos Get High Engagement appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

18th Jul 2017 Posted in: News Comments Off

While video advertisers currently spend more reaching non-mobile devices, that will change next year as mobile viewing continues to explode.
The post Online Video Ad Market to Reach $27.2 Billion U.S. this Year appeared first on Onlinevideo.net – Onli…

23rd Feb 2017 Posted in: News Comments Off
A Roadmap for 2017: The State of Online Video Advertising

Mobile devices are on the rise, but TV still dominates. Programmatic sales gain ground and advertisers fret over viewability. Here’s a U.K.-centered view of where the online video ad world now stands.

The post A Roadmap for 2017: The State of Online Video Advertising appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

21st Feb 2017 Posted in: News Comments Off

What a talented group of readers this site has! The 2017 winners set a new level of excellence and deserve much praise. Check in to see who won.
The post Announcing the Winners of the 2017 Video Campaigns of the Year Awards appeared first on Onlinevid…

30th Dec 2016 Posted in: News Comments Off
Crystal Ball Time: 6 Online Video Advertising Predictions for '17

Enough looking back, let’s look forward! Here are a half-dozen bold and visionary predictions about where our industry will go in the coming year.

The post Crystal Ball Time: 6 Online Video Advertising Predictions for ’17 appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

20th Nov 2016 Posted in: News Comments Off

2016 was a huge year for online video, as all the major players released improvements designed to attract brands and engage viewers. Look for 2017 to build on that knowledge and momentum.
The post Recapping the Biggest Moves In Online Video Marketing …

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