3rd Dec 2012Posted in: News Comments Off
WE MAKE MOVIES (BETTER): Giving FCPX another chanceIt’s become one of the film world’s great pastimes to sit around and hate on what Apple did with Final Cut Pro X. Upon its launch, you would have thought Apple had come in and kidnapped every editor’s first born child. And, let’s be honest, the FCPX launch was not Apple’s finest moment. I still really believe that if Apple had introduced FCPX as Beta software and not immediately discontinued what was at the time (and in some ways still is) the best edit software on the market (Final Cut 7), people would have been really excited about X’s potential, and would have really enjoyed playing around with it instead of calling it an atrocity and affront to humanity. If it had been a soft launch and not labeled as the greatest thing to ever happen to post-production, people would have happily continued to use FCP7 while playing with X on personal projects (that’s what I did), waiting for the product to mature, and getting progressively more excited about the software's rapid development. This is not what happened.