Viewability Measurement Initiative Changes Hands, Now Run by IAB | Orlando, Florida Video Production Company | Gate Seven

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10th Jun 2015Posted in: News Comments Off

Viewability Measurement Initiative Changes Hands, Now Run by IAB

Viewability Measurement Initiative Changes Hands, Now Run by IAB

The Open Video Viewability Initiative has been run by ad tech companies since it was started two years ago, but now the IAB Tech Lab is taking over.

The post Viewability Measurement Initiative Changes Hands, Now Run by IAB appeared first on Onlinevideo.net - Online Video Strategies, Platforms, News, and Tips.

Tags: advertising, Featured, guidelines, IAB, initiative, viewability

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