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29th Mar 2017Posted in: News
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Video Ad Viewability Rises From 40% to 58% By the End of 2016
Viewability for video ads is higher than for display, but the area's high CPM rates make it an attractive area for fraud, notes an Integral Ad Science report.
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Tags: ad, advertisement, Featured, fraud, IAS, Integral Ad Science, programmatic, report, Video, viewability