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25th Sep 2017Posted in: News Comments Off
The Measurement Gap: Millennial Viewing Isn’t Being Captured
The Measurement Gap: Millennial Viewing Isn't Being Captured

The new lost generation is only lost to advertisers. Younger adults are shunning traditional TV for online streaming, and measurement hasn't yet caught up.

The post The Measurement Gap: Millennial Viewing Isn’t Being Captured appeared first on Onlinevideo.net - Online Video Marketing Strategies, News, and Tips.

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