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13th Jul 2018Posted in: News Comments Off
Standardization Will Drive CTV Ads, But We’re Not There Yet
Yume on standardization

While standardization will allow marketers to make buys across linear and CTV in unified campaigns, getting there means getting many players working together.

The post Standardization Will Drive CTV Ads, But We’re Not There Yet appeared first on Onlinevideo.net - Online Video Marketing Strategies, News, and Tips.

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