Nielsen Total Audience Ratings: The Challenge of Measuring CTV | Orlando, Florida Video Production Company | Gate Seven

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20th Jul 2018Posted in: News Comments Off

Nielsen Total Audience Ratings: The Challenge of Measuring CTV

Nielsen Total Audience

Before advertisers can buy targeted demos on CTV, the industry needs cross-platform ratings. And that’s where Nielsen Total Audience comes in.

The post Nielsen Total Audience Ratings: The Challenge of Measuring CTV appeared first on Onlinevideo.net - Online Video Marketing Strategies, News, and Tips.

Tags: advertising, CTV, demographic, Eric Ferguson, Featured, measure, Nielsen Total Audience, reach, Video Marketing Power Summit, VMPS

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