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20th Jul 2016Posted in: News
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Nielsen Adds Viewability Provider Choice to Digital Ad Ratings
For online video advertisers, viewability isn't a KPI—it's the bedrock that all measurements are based on. Now, Nielsen helps them get the information they need.
The post Nielsen Adds Viewability Provider Choice to Digital Ad Ratings appeared first on Onlinevideo.net - Online Video Marketing Strategies, News, and Tips.
Tags: ad, advertising, DoubleVerify, Featured, KPI, measurement, metrics, Nielsen, ratings, Video, viewability