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13th Jan 2016Posted in: News Comments Off
LEAN Aims to Put Online Video Ads on a Diet, But It’s No Guarantee
LEAN Aims to Put Online Video Ads on a Diet, But It's No Guarantee

Advertisers and viewers are caught in an escalating ad-blocker arms race, while the IAB tries to find a lean middle ground. Here's why it's not going to work, and where we'll find a workable solution.

The post LEAN Aims to Put Online Video Ads on a Diet, But It’s No Guarantee appeared first on Onlinevideo.net - Online Video Marketing Strategies, News, and Tips.

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