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28th Jul 2015Posted in: News Comments Off
IAB Report Shows the Challenges of Programmatic Video Advertising
IAB Report Shows the Challenges of Programmatic Video Advertising

Programmatic buying now makes up roughly 20 percent of all online ad sales, but video is lagging behind. Why? There's not enough premium online video to go around.

The post IAB Report Shows the Challenges of Programmatic Video Advertising appeared first on Onlinevideo.net - Online Video Strategies, Platforms, News, and Tips.

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