News
1st Jun 2016Posted in: News Comments Off
ComScore Highlights Problems With Invalid Traffic and Viewability
ComScore Highlights Problems With Invalid Traffic and Viewability

In the U.S., only 41 percent of desktop video ads are viewable. Invalid traffic resulting from programmatic ad buying is causing real problems for advertisers, a report says.

The post ComScore Highlights Problems With Invalid Traffic and Viewability appeared first on Onlinevideo.net - Online Video Marketing Strategies, News, and Tips.

Client Log In
Send us a file