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16th Nov 2015Posted in: News Comments Off
Blocking Bots Increases Video Ad Engagement By 22%, Finds Study
Blocking Bots Increases Video Ad Engagement By 22%, Finds Study

Videology and White Ops devised a study that removed non-human bot traffic and studied video engagement. When bots are removed, engagement rates shoot up.

The post Blocking Bots Increases Video Ad Engagement By 22%, Finds Study appeared first on Onlinevideo.net - Online Video Marketing Strategies, News, and Tips.

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