Archive
13th Dec 2018 Posted in: News Comments Off

Thanks to consistent IDs from the video player and ad network, and the addition of an SDK to measure viewability, VAST 4.1 solves a raft of problems.
The post IAB Tech Lab Urges Adoption of VAST 4.1 at Video Summit appeared first on Onlinevideo.net -…

13th Dec 2018 Posted in: News Comments Off

Pixability’s Partner Connect Program Will Help Marketers Identify The Right Combination of Partners To Meet Their Video Advertising Objectives

The post Pixability Launches First of Its Kind Partner Program To Enhance Cross-Channel Video Ad Campaigns by Leveraging Effective Creative, Targeting, And Measurement Solutions appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

13th Dec 2018 Posted in: News Comments Off

This solution allows social media and marketing agencies to quickly create videos for social networks, ads, cover images and more.
The post Powtoon for Agencies Brings Simple and Affordable Video Creation to All Marketing Professionals appeared first …

12th Dec 2018 Posted in: News Comments Off

There are a variety of requirements, rules, and technical challenges in filling an ad pod. Is that why viewers see the same ads over and over?
The post Solving the Technical Challenges in CTV and OTT Ad Delivery appeared first on Onlinevideo.net – Onl…

11th Dec 2018 Posted in: News Comments Off
Thanksgiving Was the Best Day of '18 to Reach Shoppers With Video

By tracking video ad performance for the week around Thanksgiving, Sightly shows when shoppers browse and when they buy.

The post Thanksgiving Was the Best Day of ’18 to Reach Shoppers With Video appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

10th Dec 2018 Posted in: News Comments Off

The era of attribution is here. A joint solution from RhythmOne and Places lets marketers quantify in-store visits and brand lift.
The post RhythmOne Works With Placed to Track and Measure In-Store Visits appeared first on Onlinevideo.net – Online Vi…

10th Dec 2018 Posted in: News Comments Off

Generate more ad revenue with Zype
The post Zype Announces Server-Side Ad Insertion as Part of its Complete Solution for Managing, Distributing and Monetizing Sports Video appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, an…

8th Dec 2018 Posted in: News Comments Off

Turn YouTube viewers into customers. Here are four ways to capture actively engaged lean-forward search users and unlock the power of search targeting.
The post Unlock Untapped YouTube Targeting appeared first on Onlinevideo.net – Online Video Market…

6th Dec 2018 Posted in: News Comments Off
Embrace Experimentation

Not deeply invested in addressable ads? Don’t worry, the area is just starting out. The thing to do is embrace experimentation and learn what works.

The post Embrace Experimentation During Addressable TV’s Early Days appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

5th Dec 2018 Posted in: News Comments Off

Even the biggest agencies aren’t above making a few influencer marketing mistakes. Read this list to find out how all your hard work could go terribly, terribly wrong.
The post Influencer Marketing Mistakes: 6 Easy Ways to Do It Wrong appeared first o…

4th Dec 2018 Posted in: News Comments Off

While marketers can get their ads in front of targeted demos on any device, can they guarantee those viewers are actually paying attention?
The post Pay Attention: Can Marketers Be Sure Consumers Are Watching? appeared first on Onlinevideo.net – Onlin…

3rd Dec 2018 Posted in: News Comments Off

A report designed to ease marketers into advanced TV attribution explains different models and highlights success strategies.
The post Advanced TV Attribution Now on Par With Digital, Says FreeWheel appeared first on Onlinevideo.net – Online Video Mar…

30th Nov 2018 Posted in: News Comments Off

Combining live linear TV ad views with OTT has a synergistic effect, says the VAB in a report on the benefits of omnichannel marketing.
The post Omnichannel Marketing Has Doubled in the Last 4 Years: Report appeared first on Onlinevideo.net – Online …

30th Nov 2018 Posted in: News Comments Off

Beta App-Ads.Txt Specification to Provide App Support of Authorized Digital Sellers List, Ads.Txt
The post App-Ads.Txt Released for Public Comment by IAB Tech Lab as Next Step to Fight Digital Advertising Inventory Fraud appeared first on Onlinevideo….

30th Nov 2018 Posted in: News Comments Off

Giant Media’s transparent pre-buy YouTube advertising planning tool embraced by brands and agencies

The post Advertisers Experiencing YouTube Success With VuePlanner appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

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