Archive
10th Dec 2018 Posted in: News Comments Off

The era of attribution is here. A joint solution from RhythmOne and Places lets marketers quantify in-store visits and brand lift.
The post RhythmOne Works With Placed to Track and Measure In-Store Visits appeared first on Onlinevideo.net – Online Vi…

10th Dec 2018 Posted in: News Comments Off

Generate more ad revenue with Zype
The post Zype Announces Server-Side Ad Insertion as Part of its Complete Solution for Managing, Distributing and Monetizing Sports Video appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, an…

8th Dec 2018 Posted in: News Comments Off

Turn YouTube viewers into customers. Here are four ways to capture actively engaged lean-forward search users and unlock the power of search targeting.
The post Unlock Untapped YouTube Targeting appeared first on Onlinevideo.net – Online Video Market…

6th Dec 2018 Posted in: News Comments Off
Embrace Experimentation

Not deeply invested in addressable ads? Don’t worry, the area is just starting out. The thing to do is embrace experimentation and learn what works.

The post Embrace Experimentation During Addressable TV’s Early Days appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

5th Dec 2018 Posted in: News Comments Off

Even the biggest agencies aren’t above making a few influencer marketing mistakes. Read this list to find out how all your hard work could go terribly, terribly wrong.
The post Influencer Marketing Mistakes: 6 Easy Ways to Do It Wrong appeared first o…

4th Dec 2018 Posted in: News Comments Off

While marketers can get their ads in front of targeted demos on any device, can they guarantee those viewers are actually paying attention?
The post Pay Attention: Can Marketers Be Sure Consumers Are Watching? appeared first on Onlinevideo.net – Onlin…

3rd Dec 2018 Posted in: News Comments Off

A report designed to ease marketers into advanced TV attribution explains different models and highlights success strategies.
The post Advanced TV Attribution Now on Par With Digital, Says FreeWheel appeared first on Onlinevideo.net – Online Video Mar…

30th Nov 2018 Posted in: News Comments Off

Combining live linear TV ad views with OTT has a synergistic effect, says the VAB in a report on the benefits of omnichannel marketing.
The post Omnichannel Marketing Has Doubled in the Last 4 Years: Report appeared first on Onlinevideo.net – Online …

30th Nov 2018 Posted in: News Comments Off

Beta App-Ads.Txt Specification to Provide App Support of Authorized Digital Sellers List, Ads.Txt
The post App-Ads.Txt Released for Public Comment by IAB Tech Lab as Next Step to Fight Digital Advertising Inventory Fraud appeared first on Onlinevideo….

30th Nov 2018 Posted in: News Comments Off

Giant Media’s transparent pre-buy YouTube advertising planning tool embraced by brands and agencies

The post Advertisers Experiencing YouTube Success With VuePlanner appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

29th Nov 2018 Posted in: News Comments Off
MediaTek and A+E Join Nielsen's Dynamic Ad Insertion Pilot

With participation from connected TV platform MediaTek and A+E channels, Nielsen is able to offer a full ecosystem in its DAI trial.

The post MediaTek and A+E Join Nielsen’s Dynamic Ad Insertion Pilot appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

29th Nov 2018 Posted in: News Comments Off

Server-side ad insertion specialist reports improvement in viewer engagement while delivering ad revenues
The post Yospace achieves breakthrough in reducing ad load for OTT appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, a…

28th Nov 2018 Posted in: News Comments Off

Streaming TV measurement specialist Conviva adds social platform measurement to its portfolio, creating a multiplatform suite.
The post Conviva Buys Delmondo, Expands Measurement to Social Platforms appeared first on Onlinevideo.net – Online Video Ma…

27th Nov 2018 Posted in: News Comments Off

When cord-cutters stream from ad-free online services, how can marketers reach them? Through their on-screen menus, RhythmOne says.
The post RhythmOne Offering More Ways to Reach Connected TV Viewers appeared first on Onlinevideo.net – Online Video M…

19th Nov 2018 Posted in: News Comments Off

To attract Christmas shoppers, create an emotionally resonant story. Glassview offers holiday video ad tips to please new and existing customers.
The post 3 Holiday Video Ad Tips: How to Get Views and Drive ROI appeared first on Onlinevideo.net – Onl…

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