Archive
8th Jan 2019 Posted in: News Comments Off

Beeswax continues to expand its reach across the connected TV and digital video marketplace

The post Beeswax’s Bidder-as-a-Service Emerges as Connected TV Solution of Choice, Incorporating Tru Optik, SpotX, Tubi, and Telaria Partnerships appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

2nd Jan 2019 Posted in: News Comments Off

New video options try to steal the spotlight, but the VAB says multi-screen premium video is the winner for six important reasons.
The post 6 Keys to Creating a Multi-Screen Premium Video Campaign appeared first on Onlinevideo.net – Online Video Mark…

31st Dec 2018 Posted in: News Comments Off
Looking Back: OnlineVideo.net's 10 Most Viewed Articles of 2018

Facebook, Facebook, and more Facebook. Looking back at the video marketing topics that brought the most clicks shows a strong interest in the social network.

The post Looking Back: OnlineVideo.net’s 10 Most Viewed Articles of 2018 appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

21st Dec 2018 Posted in: News Comments Off
2019 video ad predictions

As the calendar turns a page, it’s time to wonder what 2019 will bring. 13 industry experts offer their best predictions for the coming year.

The post Predictions for 2019: What’s Coming to Online Video Advertising? appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

21st Dec 2018 Posted in: News Comments Off

Study Used Neuroscience to Measure Consumer’s Unconscious Response to Brands

The post New Study From Magna and IPG Media Lab Shows Consumers Prefer Advertising on Connected TV Devices as Compared to Linear TV appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

20th Dec 2018 Posted in: News Comments Off

Brands are spending less on linear TV and more on addressable video ads, but addressable isn’t yet making up the difference, says Warc.
The post Linear TV Is Still the Advertising King But its Days Are Numbered appeared first on Onlinevideo.net – Onli…

20th Dec 2018 Posted in: News Comments Off

SpotX ramps up programmatic campaigns for Discovery, allowing brands and agencies to target holiday audiences and binge viewers at scale
The post Discovery Doubles Down With SpotX For TV Everywhere Monetization During Holiday Ad Rush appeared first on…

20th Dec 2018 Posted in: News Comments Off

Videolicious Bridges Gap Between Sales and Marketing Automation with End-to-End Video Solution; Creates, Delivers and Measures Personalized Video Communications at Scale
The post Videolicious Expands the Sales and Marketing Technology Landscape with N…

20th Dec 2018 Posted in: News Comments Off

How Americans watch TV has changed a lot in the past five years, with OTT and mobile devices now the hottest areas.
The post OTT Ad Views Show Huge Gains in the U.S., Finds FreeWheel appeared first on Onlinevideo.net – Online Video Marketing Strategi…

17th Dec 2018 Posted in: News Comments Off

Advertisers have caught on that they need online video and mobile ads to reach today’s consumers, finds digital ad spend report.
The post Digital Ad Spend for H1 2018 Reaches $49.5B, a New Record appeared first on Onlinevideo.net – Online Video Market…

15th Dec 2018 Posted in: News Comments Off

Vimeo members can now publish their videos directly to LinkedIn. Here’s why it matters and how it benefits businesses.
The post 3 Tips for Making the Most of the LinkedIn and Vimeo Integration appeared first on Onlinevideo.net – Online Video Marketin…

14th Dec 2018 Posted in: News Comments Off

New IAS Offering Helps Reduce Brand Safety Risk in the Digital Ecosystem.
The post IAS and YouTube Brand Safety and Suitability Solution Now Available for Advertisers appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

14th Dec 2018 Posted in: News Comments Off

DV expands its partnership with YouTube to identify off-brand content, enabling measurement of Authentic ImpressionⓇ delivery

The post DoubleVerify Launches Brand Safety and Suitability Verification Across YouTube, Extending Quality Coverage for Global Brands appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

13th Dec 2018 Posted in: News Comments Off

IntentView is the next generation of instream video, providing marketers with true engagement metrics, and publishers with superior user experience

The post Cedato Launches Industry’s First Intent-Based Instream Video Advertising Format appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

13th Dec 2018 Posted in: News Comments Off
Life Science Marketers Embrace HapYak Interactive Video Solution Targeting ISI Compliance and More

SaaS Platform Used by 5 of the World’s 10 Largest Pharma and Med Device Companies; Named by PM360 Magazine as Top Innovation for 2017

The post Life Science Marketers Embrace HapYak Interactive Video Solution Targeting ISI Compliance and More appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

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