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20th Dec 2018 Posted in: News Comments Off

Brands are spending less on linear TV and more on addressable video ads, but addressable isn’t yet making up the difference, says Warc.
The post Linear TV Is Still the Advertising King But its Days Are Numbered appeared first on Onlinevideo.net – Onli…

20th Dec 2018 Posted in: News Comments Off

SpotX ramps up programmatic campaigns for Discovery, allowing brands and agencies to target holiday audiences and binge viewers at scale
The post Discovery Doubles Down With SpotX For TV Everywhere Monetization During Holiday Ad Rush appeared first on…

20th Dec 2018 Posted in: News Comments Off

Videolicious Bridges Gap Between Sales and Marketing Automation with End-to-End Video Solution; Creates, Delivers and Measures Personalized Video Communications at Scale
The post Videolicious Expands the Sales and Marketing Technology Landscape with N…

20th Dec 2018 Posted in: News Comments Off

How Americans watch TV has changed a lot in the past five years, with OTT and mobile devices now the hottest areas.
The post OTT Ad Views Show Huge Gains in the U.S., Finds FreeWheel appeared first on Onlinevideo.net – Online Video Marketing Strategi…

17th Dec 2018 Posted in: News Comments Off

Advertisers have caught on that they need online video and mobile ads to reach today’s consumers, finds digital ad spend report.
The post Digital Ad Spend for H1 2018 Reaches $49.5B, a New Record appeared first on Onlinevideo.net – Online Video Market…

15th Dec 2018 Posted in: News Comments Off

Vimeo members can now publish their videos directly to LinkedIn. Here’s why it matters and how it benefits businesses.
The post 3 Tips for Making the Most of the LinkedIn and Vimeo Integration appeared first on Onlinevideo.net – Online Video Marketin…

14th Dec 2018 Posted in: News Comments Off

New IAS Offering Helps Reduce Brand Safety Risk in the Digital Ecosystem.
The post IAS and YouTube Brand Safety and Suitability Solution Now Available for Advertisers appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

14th Dec 2018 Posted in: News Comments Off

DV expands its partnership with YouTube to identify off-brand content, enabling measurement of Authentic ImpressionⓇ delivery

The post DoubleVerify Launches Brand Safety and Suitability Verification Across YouTube, Extending Quality Coverage for Global Brands appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

13th Dec 2018 Posted in: News Comments Off

IntentView is the next generation of instream video, providing marketers with true engagement metrics, and publishers with superior user experience

The post Cedato Launches Industry’s First Intent-Based Instream Video Advertising Format appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

13th Dec 2018 Posted in: News Comments Off
Life Science Marketers Embrace HapYak Interactive Video Solution Targeting ISI Compliance and More

SaaS Platform Used by 5 of the World’s 10 Largest Pharma and Med Device Companies; Named by PM360 Magazine as Top Innovation for 2017

The post Life Science Marketers Embrace HapYak Interactive Video Solution Targeting ISI Compliance and More appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

13th Dec 2018 Posted in: News Comments Off

Thanks to consistent IDs from the video player and ad network, and the addition of an SDK to measure viewability, VAST 4.1 solves a raft of problems.
The post IAB Tech Lab Urges Adoption of VAST 4.1 at Video Summit appeared first on Onlinevideo.net -…

13th Dec 2018 Posted in: News Comments Off

Pixability’s Partner Connect Program Will Help Marketers Identify The Right Combination of Partners To Meet Their Video Advertising Objectives

The post Pixability Launches First of Its Kind Partner Program To Enhance Cross-Channel Video Ad Campaigns by Leveraging Effective Creative, Targeting, And Measurement Solutions appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

13th Dec 2018 Posted in: News Comments Off

This solution allows social media and marketing agencies to quickly create videos for social networks, ads, cover images and more.
The post Powtoon for Agencies Brings Simple and Affordable Video Creation to All Marketing Professionals appeared first …

12th Dec 2018 Posted in: News Comments Off

There are a variety of requirements, rules, and technical challenges in filling an ad pod. Is that why viewers see the same ads over and over?
The post Solving the Technical Challenges in CTV and OTT Ad Delivery appeared first on Onlinevideo.net – Onl…

11th Dec 2018 Posted in: News Comments Off
Thanksgiving Was the Best Day of '18 to Reach Shoppers With Video

By tracking video ad performance for the week around Thanksgiving, Sightly shows when shoppers browse and when they buy.

The post Thanksgiving Was the Best Day of ’18 to Reach Shoppers With Video appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

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