Insights from Comcast viewership data enable national linear TV measurement;
completes full-funnel view across TV, Digital Video and Over-the-Top Video

The post Data Plus Math and FreeWheel Partner to Offer Industry’s First Cross-screen Media Solution Optimized on Attribution appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

Yes, brands can offer creative and memorable moments in just six seconds. A Verizon Media executive highlights short spots that succeed.
The post As Mobile Video Soars, So Do Six-Second Ads appeared first on Onlinevideo.net – Online Video Marketing St…

Integration will allow advertisers to increase their addressable audience pool
The post SpotX Partners with The Trade Desk for its Unified ID Solution appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

Collaboration Between Tremor Video DSP and RhythmOne Positions Taptica to Thrive From Connected TV Market Growth
The post Taptica Strengthens Video Advertising Leadership with Acquisition of RhythmOne for 176M USD appeared first on Onlinevideo.net – O…

Seth Cole Elevated to Senior Vice President, Brand Partnerships, Turner Ignite Sports
The post Turner Builds on Commitment to Advancing Advertising with Key Promotions appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

A new channel-focused digital experience for marketers

The post WARC launches ‘WARC for Media Owners’ appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

Geico, Samsung and Disney come out on top as 2018’s highest ad spenders

The post YouTube Increases its Revenue YoY, Closing Out 2018 With a 51% Advertiser Renewal Rate appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

New data will provide media buyers and sellers with deep ad campaign and inventory insights
The post Videa Announces the Addition of Comscore TV Data to its Local Linear TV Buying and Selling Platform appeared first on Onlinevideo.net – Online Video M…

Heard of the California Consumer Privacy Act? It’ll be here in less than a year, and it’s sure to have a giant impact on the video ad industry.
The post Consumer Privacy in 2019: Ad Practices Lead to Better Experiences appeared first on Onlinevideo.ne…

Industry’s SaaS-based Bidder-as-a-Service to double down on growth of Connected TV and rise of brands’ in-housing programmatic, as demand increases for transparent media buying

The post Beeswax Secures $15 Million in Series B Following 2018’s record 150% year-over-year revenue growth appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

Yes, there’s a clear winner. A comprehensive study comparing TV, YouTube, and Facebook tests for unaided and aided brand recall.
The post Comparing TV, YouTube, and Facebook Video Ads: Which One Wins? appeared first on Onlinevideo.net – Online Video …

Analyst firm warns there will be not 1 but 2 collapses in traditional TV advertising
The post Rethink TV says traditional TV advertising value will collapse by 2023 appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

The United States is the clear leader for Instagram influencers, where women, micro-influencers, and millennials dominate sponsored posts.

The post Sponsored Posts on the Rise: Insta Influencers Grew By 39% in ’18 appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

With its no-engineering-needed ad insertion solution, Wurl provides a simple way to serve video ads on connected TV platforms.
The post Wurl Introduces AdSpring to Deliver Ads to Connected TV Viewers appeared first on Onlinevideo.net – Online Video M…

Yes, there’s a difference. Brands still wondering how they can appeal to millennials might not know it, but there’s a new demo with preferences all its own.
The post How to Reach Millennials and Generation Z With Online Video appeared first on Onlinev…