Heard of the California Consumer Privacy Act? It’ll be here in less than a year, and it’s sure to have a giant impact on the video ad industry.
The post Consumer Privacy in 2019: Ad Practices Lead to Better Experiences appeared first on Onlinevideo.ne…
Industry’s SaaS-based Bidder-as-a-Service to double down on growth of Connected TV and rise of brands’ in-housing programmatic, as demand increases for transparent media buying
Yes, there’s a clear winner. A comprehensive study comparing TV, YouTube, and Facebook tests for unaided and aided brand recall.
The post Comparing TV, YouTube, and Facebook Video Ads: Which One Wins? appeared first on Onlinevideo.net – Online Video …
Analyst firm warns there will be not 1 but 2 collapses in traditional TV advertising
The post Rethink TV says traditional TV advertising value will collapse by 2023 appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
The United States is the clear leader for Instagram influencers, where women, micro-influencers, and millennials dominate sponsored posts.
With its no-engineering-needed ad insertion solution, Wurl provides a simple way to serve video ads on connected TV platforms.
The post Wurl Introduces AdSpring to Deliver Ads to Connected TV Viewers appeared first on Onlinevideo.net – Online Video M…
Yes, there’s a difference. Brands still wondering how they can appeal to millennials might not know it, but there’s a new demo with preferences all its own.
The post How to Reach Millennials and Generation Z With Online Video appeared first on Onlinev…
Outside TV’s connected TV app to be preloaded onto all Samsung Smart TVs, delivering impressive reach and scale for advertisers
The first Google Premier Partner to beta IAS YouTube Brand Safety, video advertising platform Sightly achieves over 99% brand safety pass rate in partnership with Horizon Media
The post Sightly and Horizon Media Score over 99% in IAS YouTube Brand Saf…
With Inscape and Gracenote among its partners, Cuebiq connects in-store visitation behavior of more than 13 million households with TV and cross-channel ad exposure
The post Cuebiq Expands Attribution Solution to Include Linear and Advanced TV for Cro…
Beeswax continues to expand its reach across the connected TV and digital video marketplace
The post Beeswax’s Bidder-as-a-Service Emerges as Connected TV Solution of Choice, Incorporating Tru Optik, SpotX, Tubi, and Telaria Partnerships appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
New video options try to steal the spotlight, but the VAB says multi-screen premium video is the winner for six important reasons.
The post 6 Keys to Creating a Multi-Screen Premium Video Campaign appeared first on Onlinevideo.net – Online Video Mark…
Facebook, Facebook, and more Facebook. Looking back at the video marketing topics that brought the most clicks shows a strong interest in the social network.
As the calendar turns a page, it’s time to wonder what 2019 will bring. 13 industry experts offer their best predictions for the coming year.
Study Used Neuroscience to Measure Consumer’s Unconscious Response to Brands
The post New Study From Magna and IPG Media Lab Shows Consumers Prefer Advertising on Connected TV Devices as Compared to Linear TV appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.