Media companies can now measure TV tune-in lift across Google Marketing Platform
: Immersive advertising content performs better than flat 2D ads.
The post AR/VR Ads Perform Better: 15X Improvement in CTR appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
Tremor Video DSP announced the expansion of its suite of connected TV (CTV) capabilities that features its exclusive data partnerships.
The post Tremor Video DSP Expands Its Connected TV Solutions to Meet Growing Advertiser Demand appeared first on On…
Following beta testing, the brand is using the advanced video advertising solution to improve cross-platform measurement
The post CNN Becomes First Partner to Offer Comscore Campaign Ratings to Advertisers appeared first on Onlinevideo.net – Online Vi…
New Marketplace, 1,250% YOY increase, Inventory Packages cement Dataxu’s TV commitment
804 million videos uploaded across platforms in 2018; social video uploads up 46% from 2017
The post Tubular Announces Annual VideoAces Awards Celebrating Most Viewed Media Companies, Brands in Digital Video Around the World appeared first on Onlinevi…
With over ten years of experience in digital content creation, Derek Zagami is launching an exciting multi-media company focusing on authentic and engaging content.
The post Derek Zagami Launches New Media Company, Zagami Media appeared first on Onlin…
IAB CEO Randall Rothenberg & IAB EVP Dave Grimaldi to Deliver Bicameral Pitch for Standards to Prohibit Harmful Data Practices, Encourage Compliance Programs
The post IAB Urges Congress to Pass Federal Privacy Legislation to Protect Consumers & Avoid Patchwork of State Laws appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
Amazon’s ad business to grow more than 50%, taking bite out of duopoly
Agreement Brings New Level of Strategic Audience Activation to TV and Digital Convergence
The post Amobee Announces Integration of Nielsen Data Allowing Advertisers to Plan Across TV and Digital Using Single Audience appeared first on Onlinevideo.net …
Solving 30% breakage in video ad delivery
The post DoubleVerify Acquires Digital Video Technology Company, Zentrick appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
Unique integration between Beeswax’s Bidder-as-a-Service technology and Operative’s publisher-facing order management system breaks barriers between traditional and digital media channels, allowing for simplified workflows and more efficient execution…
Strong Q3 Builds on Record-Breaking Half-Year 2018
The post Digital Advertising Revenues Rise to $26.2 Billion in Q3 2018, Up 22% Year-Over-Year, According to IAB appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
ZypMedia Integrates Telaria’s Video Management Platform
Introduces Free Video Player Solution to Help Publishers Succeed with Video
The post AnyClip Addresses Another Major Publisher Pain Point by Eliminating Operating Costs Associated with Video appeared first on Onlinevideo.net – Online Video Marketing S…