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18th Jan 2018 Posted in: News Comments Off
Facebook declines

It turns out Facebook didn’t just recently change its newsfeed algorithm. It did so early in 2017, and the changes led to a big reduction in video views.

The post Facebook Algorithm Changes Are Hurting Publishers; Here’s Proof appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

17th Jan 2018 Posted in: News Comments Off

YouTube became a giant off the work of viral video creators, but its new monetization changes cut that group off and risk a creator backlash.
The post Backlash: YouTube Faces Partner Rage Over Monetization Changes appeared first on Onlinevideo.net – O…

17th Jan 2018 Posted in: News Comments Off

Offers Deeper Audience Insights and Cross-Platform Video Reach Analysis for More Precise Measurement
The post Roku Introduces New Ad Insights Suite to Enable Marketers to Better Quantify OTT Advertising Results appeared first on Onlinevideo.net – Onli…

16th Jan 2018 Posted in: News Comments Off

Multichannel campaigns need to be tailored for each platform, and Kantar Millward Brown has the numbers to back that up. Integrated and customized campaigns perform far better.
The post Integrated and Customized Campaigns Are 57% More Effective appear…

15th Jan 2018 Posted in: News Comments Off
Video Marketing Power Summit

So much great content in one amazing day! The first-ever Video Marketing Power Summit is coming soon. Read on to learn why video marketing experts can’t afford to miss this one.

The post Video Marketing Power Summit: Hitting New York City This May appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

15th Jan 2018 Posted in: News Comments Off

OmniVirt converts Banner Ads into AR Ads for the launch of Pitch Perfect 3
The post Universal Pictures and OmniVirt Launch AR Ads for the Mobile Web appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

15th Jan 2018 Posted in: News Comments Off

Advanced advertising capabilities that utilize the innovative and unique monetization opportunities of the new broadcast standard, ATSC 3.0, are key elements of this new service
The post Sinclair Broadcast Group and Imagine Communications Collaborate …

13th Jan 2018 Posted in: News Comments Off

One more crisis for YouTube means more moderation for videos in its Google Preferred tier. As before, look for YouTube to turn a crisis into a buying opportunity.
The post Google Preferred Adds 10,000 Human Moderators to Vet YouTube Vids appeared firs…

12th Jan 2018 Posted in: News Comments Off

OptOut.TV Makes OTT History; Provides Ability for Consumers to Opt out of Audience-Based Ad Targeting Across OTT and Connected TV
The post Tru Optik Launches OptOut.TV to Give Consumers Access to More Privacy Controls appeared first on Onlinevideo.net…

12th Jan 2018 Posted in: News Comments Off

New insights highlight how marketers can win the hearts and minds of their consumers

The post Oath Debuts Brand Love Index Revealing Key Drivers That Inspire Today’s Consumers appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

12th Jan 2018 Posted in: News Comments Off

AdBarkIt has now launched after almost two years in development.
The post Business Marketing Consortium AdBarkIt Launched appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

9th Jan 2018 Posted in: News Comments Off

Take some risks, a CES panel urges brands. And remember: Different platforms have different audiences; it’s okay to do something unusual.
The post Influencer Marketing Today: Brands Should Be Open, Creative, Fun appeared first on Onlinevideo.net – Onl…

8th Jan 2018 Posted in: News Comments Off

60% own a connected TV device while 57 percent own a tablet. If video marketers want to reach their audience, they need to follow the views.
The post Connected TV Devices Now More Common Than Tablets: YuMe appeared first on Onlinevideo.net – Online Vi…

5th Jan 2018 Posted in: News Comments Off

Video marketers are fully aware of the need to reach viewers on every device, and now they have a cross-platform measurement solution to chart campaign performance.
The post Cross-Platform Measurement Arrives From ComScore and Sling TV appeared first …

5th Jan 2018 Posted in: News Comments Off

Sales are surging for mobile video especially, but Magna says paid services are a concern: People are increasingly willing to pay to avoid ads.
The post Forecast Shows Video Digital Video Sales Growing by 29% in 2018 appeared first on Onlinevideo.net …

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