Archive
23rd Sep 2018 Posted in: News Comments Off

The combination of reach, targeting, and attribution create a marketing trifecta. Viewers, publishers, and marketers are all looking to the new living room.
The post Welcome to the New Living Room: 57% of Video Ads Now Play on TVs appeared first on On…

21st Sep 2018 Posted in: News Comments Off

With TotalTV for Advertisers’ ability to serve linear, connected, and addressable TV viewers, Dataxu says it has the solution to a fractured market.
The post Dataxu Releases TotalTV for Advertisers, for Multi-Screen Reach appeared first on Onlinevideo…

20th Sep 2018 Posted in: News Comments Off

Combination of Adobe Experience Cloud and Marketo Engagement Platform Widens Adobe’s Lead in Customer Experience Across B2C and B2B

The post Adobe to Acquire Marketo appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

20th Sep 2018 Posted in: News Comments Off

Three expert vendors offer pro tips on delivering addressable advertising for massive live events. To avoid bottlenecks, skip just-in-time placement and work in advance.
The post Scaling Addressable Advertising: Tips From Akamai, SpotX, Yospace appear…

18th Sep 2018 Posted in: News Comments Off
Addressable TV

The value in serving targeted ads on premium brand-safe video to living room viewers is so great, Addressable TV will benefit all players.

The post Addressable TV Hits a Turning Point: Notes From DMEXCO ’18 appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

17th Sep 2018 Posted in: News Comments Off

So many video channels available, but where do begin? Hear two multi-platform marketing pros explain how they start a campaign.
The post Multi-Platform Marketing: Does the Concept or Channel Come First? appeared first on Onlinevideo.net – Online Video…

17th Sep 2018 Posted in: News Comments Off

New Platform Gives Advertisers Most Comprehensive Analytics About Individual Consumers’ Mobile Ad Preferences & Real-Time Venue Visits While Maintaining Strictest Possible Privacy & Anonymity Standards

The post Cinarra, SoftBank-Funded Innovator In Real-Time Mobile Data Analytics To Benefit Carriers, Advertisers & Consumers, Marks Major Milestone Towards Global Expansion With Launch of RealSight Platform appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

17th Sep 2018 Posted in: News Comments Off

SpotX releases infographic tracking adoption of IAB initiative
The post SpotX Announces 100% Ads.txt Compliance appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

15th Sep 2018 Posted in: News Comments Off

Unlike the TV ad ecosystem, OTT ad workflows are a mix of formats and standards. The Streaming Video Alliance pushes for clarity.
The post Streaming Video Alliance Issues Best Practices for Online Video Ads appeared first on Onlinevideo.net – Online …

13th Sep 2018 Posted in: News Comments Off
YouTube Announces Vertical Video Ad Support

With 70 percent of YouTube viewing done on a mobile device, what took them so long? Vertical video ad support is finally here.

The post YouTube Announces Vertical Video Ad Support at DMEXCO ’18 appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

12th Sep 2018 Posted in: News Comments Off

Over 1 million creative images and video clips from Getty Images are now available within Animoto’s marketing video maker
The post Animoto and Getty Images Partnership Addresses the Growing Video Needs of Businesses appeared first on Onlinevideo.net -…

12th Sep 2018 Posted in: News Comments Off

Marketers empowered with AI-driven insights across linear, addressable, and connected TV
The post Sizmek Unveils Solution for Advanced TV appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

12th Sep 2018 Posted in: News Comments Off

Thanks to a partnership between ListenFirst and Twitter, marketers can compare Twitter video performance against industry benchmarks.
The post ListenFirst Lets Marketers Measure Twitter Video Performance appeared first on Onlinevideo.net – Online Vid…

11th Sep 2018 Posted in: News Comments Off

How do streaming audio or video ads lead to improved brand metrics? Nielsen Brand Effect promises cross-platform metrics, and it now works with Spotify.
The post Nielsen and Spotify Expand Partnership With Nielsen Brand Effect appeared first on Online…

10th Sep 2018 Posted in: News Comments Off

By grouping all of its marketer and publisher sales tools as Oath Ad Platforms, Oath makes advertising partnerships easier.
The post Oath Ad Platforms: The Verizon Subsidiary Puts the Focus on Ads appeared first on Onlinevideo.net – Online Video Mark…

Client Log In
Send us a file