OmniVirt announces that it has added AR Advertising to its free marketing platform for Brands and Publishers.
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In only five minutes, any advertiser can use ComScore’s free self-service tools to track campaign viewability. It announced the service already back in April, but this time it means it.
Hires Veteran Boaz Cohen as Chief Product Officer and Head of Business Development
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Executives from Play Productions join the Gen-Z focused media company
TV viewing has forever changed, and so has video marketing. The good news is that marketers have more tools than ever to serve relevant ads to enthusiastic viewers.
Fleeting is fun. When messages disappear in a day, brands are free to try new things. An Instagram expert points the way to mobile platform freedom.
Buy the biggest online talent the campaign budget will allow, and then leave the talent alone. The formula works when brands let influencers communicate on their own.
Who better to appeal to today’s teen viewers than a teen marketing mogul? Discover the agency started by a business-savvy 14-year-old.
By 2021, pay TV viewership will shrink nearly 10%
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Company’s Premium Video and Display Advertising Creates the Industry’s First Viewable Marketplace
The world’s biggest video site takes center stage at DMEXCO, reminding marketers that it’s still the most important player in the room.
It’s a great time to be in online video marketing and advertising, as brands increasingly see its value and plan combined TV/online video campaigns.
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YouTube’s brand safety scare might be over, but brands still need to be vigilant. OpenSlate is offering an independent third-party YouTube verification service.
Funding will further fuel rapid growth and leading position in the convergence of linear TV and digital video
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Engage enables Internet TV operators to automate, control and manage marketing campaigns through direct messaging, In App communication, external advertising platforms and social media networks such as Facebook, Twitter and Instagram
The post Worldwid…