Archive
12th Nov 2018 Posted in: News Comments Off

In Partnership With IPG Reprise Digital, Omnicom Media Group, IBM, GroupM, and Publicis Media

The post AdLedger’s Blockchain Education Working Group Lays Foundation for Blockchain Use in Advertising with New White Paper appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

8th Nov 2018 Posted in: News Comments Off

After sifting through an unprecedented amount of public comments, the IAB Tech Lab has released the final version of VAST 4.1.
The post Exclusive: IAB Publishes Final Version of VAST 4.1 Spec appeared first on Onlinevideo.net – Online Video Marketing…

7th Nov 2018 Posted in: News Comments Off

Brands reaching out to young adults need an online video strategy. Millennials are more likely to engage with brands after watching a video.
The post Millennials Shop With Online Videos: 85% Purchase After Viewing appeared first on Onlinevideo.net – O…

6th Nov 2018 Posted in: News Comments Off

New report from Slidely reveals that video marketing has hit a critical tipping point leading into the 2018 holiday season, with more than 50% of businesses and marketers reporting video adoption within the last year

The post Slidely’s 2018 Holiday Marketing Report: 77% of SMBs Now Use Videos, Making 2018 the Year of Holiday Video Marketing appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

5th Nov 2018 Posted in: News Comments Off

Thanks to the rise of living room streaming of premium content, marketers enjoy high completion rates on their 30-second ad breaks.
The post The 30-Second Ad Makes a Comeback, Now 55% of All Video Ad Views appeared first on Onlinevideo.net – Online Vi…

5th Nov 2018 Posted in: News Comments Off

D2Cx Will Match Buyers to Sellers of +200 Billion Weekly National TV Ad Impressions
The post Simulmedia Launches TV Marketplace Designed for Direct-to-Consumer Marketers appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and …

1st Nov 2018 Posted in: News Comments Off

As marketers gain a wealth of granular data from advanced TV attribution, they should use it to drive results while campaigns are still running.
The post Advanced TV Attribution: Three Ways it Helps Drive Sales appeared first on Onlinevideo.net – Onli…

1st Nov 2018 Posted in: News Comments Off

Makes it Easy for Brands to Holistically Manage and Optimize Entire Linear TV, OTT and Digital Media Portfolios, Mapping Event-Level Spend to Business Outcomes
The post VideoAmp Celebrates More Than 30 Fortune 500 Brands Adopting Its Marketing Investm…

31st Oct 2018 Posted in: News Comments Off

The future of advanced TV will be built on data, but it won’t work if systems can’t communicate. Federal regulations could be the answer.
The post Are Data Privacy Regulations Coming? LiveRamp CEO Hopes So appeared first on Onlinevideo.net – Online V…

30th Oct 2018 Posted in: News Comments Off

While shoppable mobile video ads with CTAs always performed well, the study found one message that’s more effective than the rest.
The post CTAs in Mobile Video Deliver Better Results, Finds Study appeared first on Onlinevideo.net – Online Video Mark…

30th Oct 2018 Posted in: News Comments Off

Archer Venture Capital leads round of funding following ZypMedia’s 4-year 100% CAGR growth
The post ZypMedia Completes Series C Funding appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

29th Oct 2018 Posted in: News Comments Off

Creating an advanced TV attribution study not only proves the value of connected TV campaigns, but also improves all online and offline marketing.
The post Advanced TV Attribution: A Free Downloadable Guide Explains It appeared first on Onlinevideo.ne…

29th Oct 2018 Posted in: News Comments Off

Global ad services network realizes greater scalability, flexibility and growth potential
The post Telestream Vantage Helps Adstream Integrate Media Processing Within its AWS Cloud Platform appeared first on Onlinevideo.net – Online Video Marketing St…

25th Oct 2018 Posted in: News Comments Off
Brand Safety Matters

Yes, viewers notice when brands advertise on unsafe content—and they hold the brands responsible. A study proves that brand safety matters.

The post Brand Safety Matters: Study Shows the Costs of Poor Placement appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

25th Oct 2018 Posted in: News Comments Off

Leading video advertising and monetization platform now connected to Syncbak’s
proprietary DAI solution, AdSync

The post SpotX and Syncbak Drive Revenue Growth for Local Broadcasters appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

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