Archive
15th Sep 2017 Posted in: News Comments Off

OmniVirt announces that it has added AR Advertising to its free marketing platform for Brands and Publishers.
The post Major Brands are launching AR Marketing campaigns with OmniVirt appeared first on Onlinevideo.net – Online Video Marketing Strategie…

14th Sep 2017 Posted in: News Comments Off
viewability

In only five minutes, any advertiser can use ComScore’s free self-service tools to track campaign viewability. It announced the service already back in April, but this time it means it.

The post DMEXCO ’17: ComScore Offers Free Viewability Measurement, Again appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

14th Sep 2017 Posted in: News Comments Off

Hires Veteran Boaz Cohen as Chief Product Officer and Head of Business Development
The post Video Ad Personalization Firm, Clinch, Secures $3MM in Series A appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

14th Sep 2017 Posted in: News Comments Off

Executives from Play Productions join the Gen-Z focused media company

The post Awesomeness Introduces In-House Creative Agency ‘Wildness’ to Support its Branded Content Business appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

14th Sep 2017 Posted in: News Comments Off
DMEXCO '17: Hulu Contrasts Old Way/New Way of TV Marketing

TV viewing has forever changed, and so has video marketing. The good news is that marketers have more tools than ever to serve relevant ads to enthusiastic viewers.

The post DMEXCO ’17: Hulu Contrasts Old Way/New Way of TV Marketing appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

14th Sep 2017 Posted in: News Comments Off
DMEXCO '17: 3 Ways Brands Can Embrace Instagram Stories

Fleeting is fun. When messages disappear in a day, brands are free to try new things. An Instagram expert points the way to mobile platform freedom.

The post DMEXCO ’17: 3 Ways Brands Can Embrace Instagram Stories appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

13th Sep 2017 Posted in: News Comments Off
DMEXCO '17: What Brands Need to Know About Video Influencers

Buy the biggest online talent the campaign budget will allow, and then leave the talent alone. The formula works when brands let influencers communicate on their own.

The post DMEXCO ’17: What Brands Need to Know About Video Influencers appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

13th Sep 2017 Posted in: News Comments Off
DMEXCO '17: To Attract Gen Z Customers, Hire a Gen Z Agency

Who better to appeal to today’s teen viewers than a teen marketing mogul? Discover the agency started by a business-savvy 14-year-old.

The post DMEXCO ’17: To Attract Gen Z Customers, Hire a Gen Z Agency appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

13th Sep 2017 Posted in: News Comments Off

By 2021, pay TV viewership will shrink nearly 10%
The post eMarketer Reduces Estimates For TV Ad Spending, as Cord-Cutting Accelerates appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

13th Sep 2017 Posted in: News Comments Off

Company’s Premium Video and Display Advertising Creates the Industry’s First Viewable Marketplace

The post Teads Rolls Out New Viewable Display Units to Advertisers appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

13th Sep 2017 Posted in: News Comments Off
DMEXCO '17: 3 Ways YouTube Videos Are Shaping Our Culture

The world’s biggest video site takes center stage at DMEXCO, reminding marketers that it’s still the most important player in the room.

The post DMEXCO ’17: 3 Ways YouTube Videos Are Shaping Our Culture appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

12th Sep 2017 Posted in: News Comments Off

It’s a great time to be in online video marketing and advertising, as brands increasingly see its value and plan combined TV/online video campaigns.
The post Pre-DMEXCO Forecast: Online Video Driving Ad Industry Growth appeared first on Onlinevideo.ne…

9th Sep 2017 Posted in: News Comments Off
Brand Safety: Don't Just Take YouTube's Word for It—Verify It

YouTube’s brand safety scare might be over, but brands still need to be vigilant. OpenSlate is offering an independent third-party YouTube verification service.

The post Brand Safety: Don’t Just Take YouTube’s Word for It—Verify It appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

8th Sep 2017 Posted in: News Comments Off

Funding will further fuel rapid growth and leading position in the convergence of linear TV and digital video
The post VideoAmp Secures $21.4 Million in Series B Growth Round appeared first on Onlinevideo.net – Online Video Marketing Strategies, News,…

8th Sep 2017 Posted in: News Comments Off

Engage enables Internet TV operators to automate, control and manage marketing campaigns through direct messaging, In App communication, external advertising platforms and social media networks such as Facebook, Twitter and Instagram
The post Worldwid…

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