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20th Jul 2017 Posted in: News Comments Off

The good news is that programmatic and addressable ad buying for TV are showing huge percentage gains. The bad news is that both are still extremely small areas.
The post Programmatic and Addressable TV Spend Rising, Still a Small Part appeared first …

19th Jul 2017 Posted in: News Comments Off

Recently Awarded Patent Places Cadent in Unique Position to Deliver Adaptable Addressable Technology for the Pay-TV Industry

The post Cadent’s Addressable Linear TV Solution Unlocks Scale, Analytics, and True Cross-platform Reach for Advertisers appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

19th Jul 2017 Posted in: News Comments Off

Lotame Audience Segments Available in Tru Optik’s OTT Marketing Cloud Across North America, Europe, Asia-Pacific and Latin America

The post Tru Optik and Lotame Partner to Enable Global Connected TV Audience Targeting appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

19th Jul 2017 Posted in: News Comments Off
Don't Be Afraid to Go Long: Long Brand Videos Get High Engagement

While viewers tune away quickly on video sharing and social media sites, they’re much more likely to watch long-form content on a brand-owned property.

The post Don’t Be Afraid to Go Long: Long Brand Videos Get High Engagement appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

18th Jul 2017 Posted in: News Comments Off

While video advertisers currently spend more reaching non-mobile devices, that will change next year as mobile viewing continues to explode.
The post Online Video Ad Market to Reach $27.2 Billion U.S. this Year appeared first on Onlinevideo.net – Onli…

17th Jul 2017 Posted in: News Comments Off

New exclusive tool is designed to boost reach and discoverability on YouTube and Facebook

The post What drives that “click” to watch a video? BuzzMyVideos launch “Thumbnail Editor” to boost discoverability appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

17th Jul 2017 Posted in: News Comments Off

IVEXE Video Launches an E-Commerce Video Platform to provide sales tools to individuals and businesses to host, share and sell video courses, tips, tutorials, product review, corporate videos and other video products.
The post IVEXE Video Launches, Ai…

17th Jul 2017 Posted in: News Comments Off

Owner and operator of popular social apps for millennials, including ooVoo, expands digital advertising offering – entering the traditional and programmatic space

The post Krush Media Launches, Offering Fully-Managed Digital Advertising Solution for Advertisers and Publishers appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

14th Jul 2017 Posted in: News Comments Off

Many shoppers welcome product and brand suggestions from video influencers, as they’re interested in exploring new products and sharing what they learn.
The post 85% Influenced by Video Are Household Purchase Decision Makers appeared first on Onlinevi…

14th Jul 2017 Posted in: News Comments Off

Turn Your VR Content into VR Marketing Campaigns
The post Breaking into in VR marketing just got easier appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

13th Jul 2017 Posted in: News Comments Off

Video ad jargon is crazy difficult. What is a native ad? How can a video ad be linear or nonlinear? For anyone swimming in technical terms, a new guide makes the confusing clear.
The post In-Stream, Out-Stream, and Native: A Guide for the Perplexed ap…

13th Jul 2017 Posted in: News Comments Off

Brand safety concerns have advertisers and agencies saying sayonara to programmatic, but can this much-hyped ad market make a comeback?
The post Programmatic Is Down, Native Is Up: MediaRadar on Q1 Ad Trends appeared first on Onlinevideo.net – Online …

5th Jul 2017 Posted in: News Comments Off

ABC grants ComScore the first certification for Online Video Ad Viewability in validated Campaign Essentials
The post ComScore Becomes the First Company to Receive ABC Certification for Video Viewability Measurement to JICWEBS Industry Agreed Principl…

1st Jul 2017 Posted in: News Comments Off

Second-party data can be a useful tool for broadening reach, determining strong prospects, or making some extra revenue. Here’s how brands and publishers can create a second-party data strategy.
The post Cashing in on Second-Party Data: Time to Put a …

29th Jun 2017 Posted in: News Comments Off

Call them the 6 habits of highly successful video makers. Following these tips can turn a so-so video into a hit-churning, viewer-pleasing, social-sharing viral powerhouse.
The post Viral Lessons: The 6 Key Attributes Viral Videos Often Share appeared…

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