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25th Apr 2018 Posted in: News Comments Off
Mixpanel

Mobile apps provide better video ad exposure than desktop or mobile browsers, but be cautious about making viewers sit through too many commercials, warns Mixpanel.

The post Mixpanel Media & Entertainment Report Shows Where the Viewers Are appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

25th Apr 2018 Posted in: News Comments Off

While marketers are spending more than ever on digital video, standards like the MRC viewability metric leave them unable to prove ROI.
The post MRC Viewability Standard Unreasonable, Say 97% of Video Marketers appeared first on Onlinevideo.net – Onli…

24th Apr 2018 Posted in: News Comments Off

StreamElements, the leading platform for live video production and audience engagement, engages a strategic alliance with YouTube to deliver tools to live video creators on YouTube
The post StreamElements Launches On YouTube to Enhance Live Stream En…

23rd Apr 2018 Posted in: News Comments Off

The essential video marketing conference lets attendees learn cross-screen planning from the experts. Read on for a code good for $100 off registration.
The post Learn Cross-Screen Success at the Video Marketing Power Summit appeared first on Onlinev…

23rd Apr 2018 Posted in: News Comments Off

San Francisco and Copenhagen based video marketing platform, TwentyThree, today announces the launch of account-based marketing tools.
The post TwentyThree unveils new Account-Based Marketing tool, allowing seamless video integration into campaigns ap…

23rd Apr 2018 Posted in: News Comments Off

Tech Lab Will also Work to Integrate DigiTrust Capabilities with Existing & Emerging Technology Standards for Digital Advertising

The post IAB Tech Lab Acquires DigiTrust to Increase Global Adoption of Neutral Identity Service Designed to Improve Consumer Experience and Protect Privacy appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

20th Apr 2018 Posted in: News Comments Off

Today’s viewers don’t want another slick sales pitch or celebrity endorsement. They want products they feel good about buying. Storytelling lets brands connect in a meaningful way.
The post Why Brands Should Focus on Storytelling With Online Video app…

20th Apr 2018 Posted in: News Comments Off

It offers greater transparency and greatly reduces fraud. But an Ads.txt survey finds one-fifth of advertisers have never heard of it.
The post Ads.txt Survey: Over Half Say it Builds Trust for Programmatic appeared first on Onlinevideo.net – Online V…

18th Apr 2018 Posted in: News Comments Off

Over half of today’s businesses spend money on content marketing, with many taking a multi-platform approach. Video proves most popular way to reach consumers.
The post Video Proves Most Popular for Multi-Platform Marketing Strategies appeared first …

18th Apr 2018 Posted in: News Comments Off

Audience intelligence and activation across linear and digital video
The post Dataxu announces TotalTV for Media Companies appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

18th Apr 2018 Posted in: News Comments Off

An online advertising veteran sees brand-safe video as the future, as Digital Remedy buys CrowdHere and gains a pipeline to thousands of creative pros.
The post Digital Remedy Acquires CrowdHere, a Curated Video Collective appeared first on Onlinevide…

17th Apr 2018 Posted in: News Comments Off

Longtime Mofilm Executive, Who Rose Through The Ranks, Completes An All Female C-Suite At Tech-Enabled Global Community of Filmmakers

The post Rebecca Sykes Names CEO of Mofilm, the World’s Leading People-Powered Marketing Company appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

17th Apr 2018 Posted in: News Comments Off
Facebook Prime Time

Online video is a great way to bolster a TV buy, but brands need to know what to expect. On Facebook, prime time is anytime—just don’t expect mobile to act like TV.

The post Facebook Prime Time Is Anytime, Says the Social Network appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

12th Apr 2018 Posted in: News Comments Off

Join us May 9 in New York City for the most forward-looking video marketing conference yet. Naturally, the future of VR, AR, and 360 video is on the agenda.
The post VR, AR, and 360 Video for Marketing: See it First at the Video Marketing Power Summit…

12th Apr 2018 Posted in: News Comments Off

Bideo.com is sponsoring a contest to find the worst marketing video on the web.
The post Bideo.com is looking for the worst marketing video on the internet. appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

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