AR experiences are customizable and highly sharable. Find out why marketers are more bullish on augmented reality than virtual reality, and learn how to get started.
There were a lot of bad actors giving CMOs brand safety nightmares this year. Thanks to a lack of transparency and rampant fraud, 50 percent want to bring ad buying in-house.
The post Brand Safety Concerns Caused Massive Shifts in 2017, Says Teads app…
New add-on to Wochit’s vast content library, supports newsrooms with access to up-to-the-minute, socially-sourced video on leading news of the day
A study of co-viewing compares how people experience linear TV and streaming TV. The OTT viewers are more likely to discuss the brands advertised.
The post OTT Viewers Watch Together and Talk About the Brands They See appeared first on Onlinevideo.net…
Expand partnership with new addressable marketplaces that target “Holiday Shoppers” and “Luxury Shoppers”
While it might take extra time, money, or planning, giving mobile shoppers a vertical ad experience pays off. Now, a vertical video guide helps brands get started.
The post IAB Releases Vertical Video Guide: Give Shoppers the Full Picture appeared fir…
AdYouLike announces a new partnership with Tabmo, the first mobile creative DSP for video, display and native advertising.
The post AdYouLike and Tabmo Join Forces in Native Programmatic Advertising Partnership appeared first on Onlinevideo.net – Onli…
Streaming is mainstream and addressable TV is here. So how can brands join in this new world of OTT advertising? An IAB conference points the way.
The post OTT Advertising: How Brands Can Reach Consumers Where They Live appeared first on Onlinevideo.n…
RYOT Studio to produce fresh content marketing and creative branded experiences across platforms to successfully reach audiences
The post Oath announces RYOT Studio as its global creative studio for brands and agencies appeared first on Onlinevideo.ne…
Paid ads that are never seen? Brand pre-rolls in front of unsavory videos? That’s a recipe for destroying advertisers’ trust. A panel shows the steps that need to be taken.
Wistia has released its first State of Video for Business report, and it shows businesses are big on using gated video as a lead generation tool.
The post Keep it Short; Businesses Prefer Videos Under 3 Minutes in Length appeared first on Onlinevideo….
UK advertising expenditure grew 3.7% to £10.8bn during the first six months of 2017.
The post UK Advertising Delivers Strongest H1 on Record appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
How vital is viewability for online video ad campaigns? While it’s undeniably important, it’s not the only metric advertisers need to pay attention to.
The post Viewability Crucial for Campaign Success, But Not the Only Factor appeared first on Online…
AppNexus and Tru Optik announced a partnership to bring audience targeting, measurement, and attribution to AppNexus’ Connected TV marketplace.
The post AppNexus and Tru Optik Partner to Power Audience Targeting, Measurement, and Attribution for AppNexus’ Connected TV Marketplace appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
Brightcove and FORA.tv Partnering to Provide Full-Scale Live Video Technology and Production
The post Live Video Market Poised to Explode for Brands and Enterprises appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.