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18th Jan 2019 Posted in: News Comments Off

Analyst firm warns there will be not 1 but 2 collapses in traditional TV advertising
The post Rethink TV says traditional TV advertising value will collapse by 2023 appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

18th Jan 2019 Posted in: News Comments Off
Sponsored Posts

The United States is the clear leader for Instagram influencers, where women, micro-influencers, and millennials dominate sponsored posts.

The post Sponsored Posts on the Rise: Insta Influencers Grew By 39% in ’18 appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

16th Jan 2019 Posted in: News Comments Off

With its no-engineering-needed ad insertion solution, Wurl provides a simple way to serve video ads on connected TV platforms.
The post Wurl Introduces AdSpring to Deliver Ads to Connected TV Viewers appeared first on Onlinevideo.net – Online Video M…

15th Jan 2019 Posted in: News Comments Off

Yes, there’s a difference. Brands still wondering how they can appeal to millennials might not know it, but there’s a new demo with preferences all its own.
The post How to Reach Millennials and Generation Z With Online Video appeared first on Onlinev…

14th Jan 2019 Posted in: News Comments Off

Outside TV’s connected TV app to be preloaded onto all Samsung Smart TVs, delivering impressive reach and scale for advertisers

The post Telaria Partners with Outside TV to Manage and Monetize Connected TV Inventory Programmatically appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

14th Jan 2019 Posted in: News Comments Off

The first Google Premier Partner to beta IAS YouTube Brand Safety, video advertising platform Sightly achieves over 99% brand safety pass rate in partnership with Horizon Media
The post Sightly and Horizon Media Score over 99% in IAS YouTube Brand Saf…

8th Jan 2019 Posted in: News Comments Off

With Inscape and Gracenote among its partners, Cuebiq connects in-store visitation behavior of more than 13 million households with TV and cross-channel ad exposure
The post Cuebiq Expands Attribution Solution to Include Linear and Advanced TV for Cro…

8th Jan 2019 Posted in: News Comments Off

Beeswax continues to expand its reach across the connected TV and digital video marketplace

The post Beeswax’s Bidder-as-a-Service Emerges as Connected TV Solution of Choice, Incorporating Tru Optik, SpotX, Tubi, and Telaria Partnerships appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

2nd Jan 2019 Posted in: News Comments Off

New video options try to steal the spotlight, but the VAB says multi-screen premium video is the winner for six important reasons.
The post 6 Keys to Creating a Multi-Screen Premium Video Campaign appeared first on Onlinevideo.net – Online Video Mark…

31st Dec 2018 Posted in: News Comments Off
Looking Back: OnlineVideo.net's 10 Most Viewed Articles of 2018

Facebook, Facebook, and more Facebook. Looking back at the video marketing topics that brought the most clicks shows a strong interest in the social network.

The post Looking Back: OnlineVideo.net’s 10 Most Viewed Articles of 2018 appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

21st Dec 2018 Posted in: News Comments Off
2019 video ad predictions

As the calendar turns a page, it’s time to wonder what 2019 will bring. 13 industry experts offer their best predictions for the coming year.

The post Predictions for 2019: What’s Coming to Online Video Advertising? appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

21st Dec 2018 Posted in: News Comments Off

Study Used Neuroscience to Measure Consumer’s Unconscious Response to Brands

The post New Study From Magna and IPG Media Lab Shows Consumers Prefer Advertising on Connected TV Devices as Compared to Linear TV appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

20th Dec 2018 Posted in: News Comments Off

Brands are spending less on linear TV and more on addressable video ads, but addressable isn’t yet making up the difference, says Warc.
The post Linear TV Is Still the Advertising King But its Days Are Numbered appeared first on Onlinevideo.net – Onli…

20th Dec 2018 Posted in: News Comments Off

SpotX ramps up programmatic campaigns for Discovery, allowing brands and agencies to target holiday audiences and binge viewers at scale
The post Discovery Doubles Down With SpotX For TV Everywhere Monetization During Holiday Ad Rush appeared first on…

20th Dec 2018 Posted in: News Comments Off

Videolicious Bridges Gap Between Sales and Marketing Automation with End-to-End Video Solution; Creates, Delivers and Measures Personalized Video Communications at Scale
The post Videolicious Expands the Sales and Marketing Technology Landscape with N…

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