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19th Jul 2018 Posted in: News Comments Off

Offers Set-Top Box Data Processing, Custom Audiences Segments, Aggregated TV Viewership Data and Further Bolsters Its Software Solutions

The post VideoAmp Acquires IronGrid Data Services; Launches Data & Emerging Products Division appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

19th Jul 2018 Posted in: News Comments Off

Collaborates with comScore, DoubleVerify, Integral Ad Science, and Oracle’s Moat to Expand Measurement Capabilities Across More Video Inventory

The post Innovid Bolsters Digital Video Viewability with VAST Inventory Support Across Major Vendors, Increasing Transparency for Brand Marketers appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

19th Jul 2018 Posted in: News Comments Off

Some platforms say a view is 3 seconds long and some say it’s the entire video. With SimpleReach, marketers can measure however they like.
The post Measure All Video From One Dashboard: SimpleReach Makes it Simple appeared first on Onlinevideo.net – …

18th Jul 2018 Posted in: News Comments Off

Agency ensures clients have access to best of breed expertise across the breadth of Adobe Analytics capabilities.
The post Digitas Earns Elite Adobe Analytics Specialization appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, …

17th Jul 2018 Posted in: News Comments Off

While it had some competition, Amobee prevailed as the high bidder an a court-supervised auction for Videology’s technology and assets.
The post Amobee Takes Videology Assets in Court Auction for $101M appeared first on Onlinevideo.net – Online Video …

17th Jul 2018 Posted in: News Comments Off

Exclusive custom audience targeting solution is fueled by the combination of Tremor Video DSP’s video expertise and Dstillery’s predictive marketing intelligence

The post Tremor Video DSP and Dstillery Partner to Help Brands Discover and Reach New Consumers Through Video appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

16th Jul 2018 Posted in: News Comments Off

While online video ad budgets are growing quickly, online video viewing is growing at an even faster rate. A glut of inventory means prices have been coming down.
The post Online Video Ad Budgets Grew 20% in 2017, Will Grow 19% This Year appeared firs…

13th Jul 2018 Posted in: News Comments Off
Yume on standardization

While standardization will allow marketers to make buys across linear and CTV in unified campaigns, getting there means getting many players working together.

The post Standardization Will Drive CTV Ads, But We’re Not There Yet appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

13th Jul 2018 Posted in: News Comments Off

Latest MediaRadar report looks at TV advertising trends in the wake of the Upfronts
The post Study: TV Ads, 15 Seconds or Less, Increases By 16% appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

12th Jul 2018 Posted in: News Comments Off

Can brand safety be ensured with measurements and calculations? The MRC introduces ‘adjacency’ to keep ads a safe distance from potentially harmful content.
The post MRC Takes on Brand Safety With Draft of Proposed Guidelines appeared first on Onlinev…

12th Jul 2018 Posted in: News Comments Off

AppNexus announced advertiser spend in its connected TV marketplace grew 748% percent year-over-year in the second quarter of 2018 versus the second quarter of 2017.
The post AppNexus Grows Connected TV Marketplace 748% Year-Over-Year appeared first o…

12th Jul 2018 Posted in: News Comments Off

Three retailing helpers such as Instagram collections and the Facebook Video Creation Kit let brands plan for big end-of-year promotions.
The post Facebook Video Creation Kit Helps Brands Prepare for the Holidays appeared first on Onlinevideo.net – O…

10th Jul 2018 Posted in: News Comments Off
VoD and Live Content Protection Simplified with DRMtoday for France's M6 Group

France’s M6 Group moves from legacy DRM and player technology, deploying castLabs’ DRMtoday for its 6play service to support multi-DRM for VoD and live content in just one integration.

The post VoD and Live Content Protection Simplified with DRMtoday for France’s M6 Group appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

10th Jul 2018 Posted in: News Comments Off

It’s early days for connected TV advertising and TV buyers are still getting comfortable with it, but look for big investments in the future.
The post Connected TV Advertising: The Future of OTT Is Nearly Here appeared first on Onlinevideo.net – Onlin…

9th Jul 2018 Posted in: News Comments Off

YouTube took the lead in offering some impressive A/B testing and reporting feature for its advertisers, but at Cannes 18 brand safety continued to be a major concern.
The post Cannes 18: A Look Back at the Biggest Marketing Announcements appeared fi…

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